Partner Interview Series: Ramon Helwegen of EcomStream, specialized in optimization of online payment solutions

10-08-2021 | treasuryXL | EcomStream |

treasuryXL are delighted to share the interview with Founder and Managing Director of EcomStream, Ramon Helwegen.

EcomStream is an independent consultancy and is specialized in optimization of online, omnichannel and marketplace payment solutions, and optimization of checkout flows.

Meet Ramon

treasuryXL are delighted to share the interview with Founder and Managing Director of  EcomStream, Ramon Helwegen. Ramon has over 20 years of experience in E-Commerce, Online Payments and IT Managed Services outsourcing at organizations such as: Verizon, GlobalCollect (Ingenico e-payments), EMS (ABN AMRO/Fiserv) and Newgen.

Ramon has then founded EcomStream in 2017. A consultancy specialized in adding value by assessing the client’s checkout and payment solution, to sell more and pay less. For online, omnichannel and marketplace businesses.

International corporates (B2C & B2B) and Twinkle100 is the main target market. Clients include: Bax Music, Kwantum, Leen Bakker, Staples Solutions and vidaXL.

Let’s wait no longer and take the deeper dive with Ramon and his personal story about EcomStream. We asked him 8 interesting questions, let’s go!

INTERVIEW

1. What is the main goal of EcomStream?

EcomStream has been founded in 2017 and provides optimization services in the field of payment and checkout for online, omnichannel and market places. Both functionally and from a cost perspective. The goal is to provide clients the opportunity to sell more at lower costs.

Many times a client is not fully aware of optimization features that can be provided by their existing providers. This is often low hanging fruit. I also make sure that clients get value for money by benchmarking and renegotiating their rates and fees. Furthermore I’m often asked to optimize the end-to-end checkout flow to make sure the risk of drop offs is reduced to a minimum, and conversion is optimized.

2. Why are clients choosing for your services?

Assurance. Clients never have to worry again about having the best deal and set-up regarding cost and conversion, and often the service is performed on a no-cure no-pay basis.

3. What would be the biggest benefit for clients when working with EcomStream?

The payment market is very dynamic and todays knowledge gets outdated quickly. With EcomStream clients have access to up-to-date knowledge and expertise, just when they need it, and are assured of having the best deal (costs and features) with their providers at all times.

4. What client profile benefits from your services?

Rule of thumb says that most value can be generated for clients in online, omnichannel or market places, who have established mature volumes for a few years already. Clients within the Twinkle250 rankings or large corporates in B2B with direct distribution models would benefit greatly. But frankly, every merchant is very welcome to have a chat to see where I can help.

5. What is the common ground between treasury and EcomStream?

Many of the decision makers that I work with are from treasury departments. However not every treasurer understands payments, fintech, checkout and conversion as much as they would like to. Treasurers are often challenged by other stakeholders in the company to come up with cost savings or additional features, or they are pro-actively looking for opportunities to improve their KPI’s. I’m there to help them and to deliver.

6. What has been your biggest challenge with EcomStream so far?

When managing your own business you don’t have the luxury where you can rely on a large established corporate, with an enormous historical track record, that backs you up. This can be challenging. Especially when getting trust and commitment from the stakeholders and decision makers at a client side, it is your own performance that counts, for each and every project, time and time again.

7. What has been your best experience since the start of EcomStream?

First of all the strength lies within the fact that EcomStream operates an independent business model. I only work for merchants, so there are no projects taken onboard for providers or other parties in the value chain. There is never a conflict of interest but always a full commitment to the merchant.

Furthermore, I’m very pleased that I have received quite some positive work references from clients. Together with an explanation of the merchant business case, these are showing on the website.

8. What will the future hold for EcomStream?

Direct (online) distribution models are getting mainstream more and more. For B2C companies but also for B2B. Often these companies originate from traditional business models and evolve towards digital / omnichannel companies with business challenges they were not aware of before. EcomStream is there for them to unlock opportunities in the field of payment and checkout optimization, so they can sell more at lower costs.

Contact EcomStream directly

Curious to know more? Ramon Helwegen is happy to tell you more about EcomStream and his experience. Contact him directly via [email protected].

 

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5 Post-Pandemic Trends Corporate Treasurers Should Pay Attention To

26-07-2021 | treasuryXL | Gtreasury |

Corporate treasurers have manned a vital lookout position for their enterprises throughout the pandemic, navigating oft-tumultuous and unpredictable economic shifts. As businesses now inch closer to more normal operations, expect treasury to continue to fulfill a role of heightened intra-organizational visibility while adapting to new realities for what’s required from their job.

Here are the five trends treasurers can expect to play out in 2021, as a post-pandemic world appears closer across the horizon:

Treasury must continue to deliver accurate cash visibility and forecasting.

For many businesses hit hard, a waning pandemic will – hopefully – bring sales and production back to pre-pandemic levels. Organizations will continue to require frequent and accurate-as-possible cash forecasting to guide effective decision-making throughout this period of recovery. Treasury teams may continue to be called upon to deliver forecasts as often as weekly or daily; even as conditions stabilize, I think it’s unlikely that quarterly (or monthly) forecasts will be the norm. To facilitate this increased frequency, treasurers will increasingly pursue appropriate technologies fit for rapid-fire forecasting, particularly in the area of AI-based tools.

By and large, treasurers surveyed from the pandemic’s onset proved quite accurate in foreseeing a drawn-out pandemic recovery timetable – and the lingering impacts that have indeed since occurred. The data shows they’ve also proven effective in leading their companies to make strategic preparations accordingly. Those deft approaches ought to continue through the end of the pandemic while undergoing iterations to adapt to changing circumstances as necessary. In many ways, the outcome each company can expect is rooted in the capabilities and foundation for success that treasury teams have already implemented.

If treasurers aren’t yet equipped with the automation and treasury management systems necessary to match their cash reporting workloads, their organizations will be more vulnerable to shifting circumstances. Corporate treasurers in this position face compounding limitations: spending all available bandwidth on completing manual cash reporting processes leave no resources to implement new automation. To avoid or escape this cycle, treasurers should work with software and service providers to rapidly realize the automation they require.

Treasury must become more efficient.

Many treasury teams have become leaner over the course of the pandemic. At the same time, the cash forecasting and risk assessment that treasury provides has been crucial for enabling companies to maintain vital liquidity. That function will remain essential throughout the pandemic’s aftermath.

To accomplish more with less, treasury teams should pursue solutions that increase their efficiency via broader automation and smoother integrations. The pandemic has also driven the shift to distributed workplaces, which will persist going forward. Facilitating efficient distributed workforces will require treasury systems to be able to deliver continuous remote access to information, seamlessly and in real-time. Treasury teams that have digital automation projects in development ought to expedite those efforts now, and then release new features in stages where possible. The value of optimized processes and automation cannot be understated for corporate treasury in the post-pandemic environment.

As the pandemic subsides, merger and acquisition activity will rise.

Enterprises will have low-cost access to cash and equity as the pandemic wanes, which many will tap to pursue mergers and acquisitions. Treasurers will conduct the critical work of assessing the cash positions and risk profiles of potential merger partners and acquisition targets while ensuring the necessary liquidity to complete these transactions.

Treasurers must prioritize preparedness for benchmark rate reform.

LIBOR continues to be a moving target but is due to be replaced with new benchmark rates after 2021. Corporate treasurers are well-advised to prepare for this transition sooner than later, realigning all standing loans and contracts to the new rates. Those companies that aren’t yet on pace for a smooth transition will need to accelerate their work in this area.

Well before the deadline, treasurers should review all loans, credit, and investments tied to LIBOR, and arrange replacement rates and fallback provisions with lenders and servicers. Similarly, all new contracts will need to include appropriate fallback provisions. The new benchmark rates will also require treasurers to train and become experts in their new operating environment.

Singular platforms able to seamlessly integrate data and technologies across treasury ecosystems will be all the more valuable.

Treasury and risk management systems able to integrate cash, payments, risk, fraud, ERP, BI, and additional capabilities on a single platform are crucial to eliminating friction in payments and data workflows. Treasurers can discover vast benefits by using systems that unite the universe of fintech solutions they rely upon. Treasurers should vet and select solution ecosystems able to automate bank transfers, deliver simplified connectivity to banks and accounts across the globe, and transfer information along with payments. Those able to drive accurate decision-making, ease new feature implementation, improve treasurers’ user experiences, and provide strategic enhancements also deserve treasurers’ attention. The right technology strategy will open the door for treasurers to far more easily introduce valuable new capabilities and efficiencies.

Make no mistake about it: for corporate treasurers and the systems and processes they oversee, the aftermath of the pandemic necessitates maintaining vigilance and continuing to optimize practices.

 

ABOUT THE AUTHOR

Michele Marvin
Global VP, GTreasury

Michele Marvin is a VP at GTreasury, a treasury and risk management platform provider. Prior to joining GTreasury in 2019, Marvin has held leadership roles at several large technology companies, including most recently at Flexera and Zebra Technologies.

 

 

 

Are you leaving Money on the Table with your Checkout and Payment Solution?

12-07-2021 | treasuryXL | EcomStream |

Benchmarking your checkout and Payment solution is worth the effort. There are often areas for improvement that are relatively easy to execute or implement.

In 2018, EcomStream has assisted a number of online entrepreneurs, large and small, by benchmarking and optimizing their payment solution and checkout. This results in an improved customer experience and lower costs, sometimes up to 50% cheaper.

In optimization processes the checkout and payment solution is often seen as a functionality with little or no conversion uplift opportunity. Wrongly!

Studies from Baymard Institute show why in this final phase of your sales funnel, where visitors should just go through checkout and payment, they are leaving your site. It also shows what you can do about it.

The Payment solution is often overlooked in optimization projects. “Don’t fix if it ain’t broken” you sometimes hear. Many entrepreneurs are therefore already happy when their online payment solution functions properly and provides basic functionalities. There have been many developments in this area in recent years that make it easier to migrate from a payment service provider and there are considerable savings opportunities thanks to increased competition. You can compare the payments market with the market of energy suppliers but it is far less transparent. Competition is fierce and it is worthwhile to compare, renegotiate or migrate.

Let EcomStream do a benchmark assessment of your checkout and payment solution. You will be amazed by the findings. In the area of customer experience but also with regards to contractual terms and rates. A meaningful agenda item for your next optimization meeting or contact EcomStream now

For many CFOs, the time is now to embrace AI for Cash Forecasting

05-07-2021 | treasuryXL | Gtreasury |

The chief financial officer (CFO) has never been under as much pressure to deliver more accurate Cash Forecasts – the anticipated revenue, spending, and Liquidity data that acts as the rudder for all corporate decision-making. More precise foresight is essential not only to driving profitability under normal business conditions, but has now become even more crucial as companies try to navigate the continuing wake created by COVID-19.

Read the full Article


About GTreasury

For more than 30 years, GTreasury has delivered the leading digital Treasury and Risk Management System (TRMS) to corporate treasurers across industries. With its continually innovating Software-as-a-Service platform, GTreasury provides customers with a single source of truth for all their cash, payments, and risk activities. The TRMS solution offers any combination of Cash Management, Payments, Financial Instruments, Risk Management, Accounting, Banking, and Hedge Accounting – seamlessly integrated, on-demand worldwide and fully secured. Headquartered in Chicago with offices serving EMEA (London) and APAC (Sydney and Manila), GTreasury’s global community includes more than 800 customers and 30+ industries reaching 160+ countries worldwide.

 

 

GTreasury Webinar | Essential Treasury Management Dashboards & Reports

24-6-2021 | treasuryXL | Gtreasury |

Join our Partner Gtreasury‘s virtual events and learn more about Essential Treasury Management Dashboards & Reports. With a large array of available reports and dashboards available to help you gain visibility into your organization’s market risk, how do you know which ones are best for helping you achieve your strategic goals?

Learn how critical TMS dashboards and reports can help you achieve your strategic goals

Join us June 29 to explore the value of strategic dashboards and reporting. During this one-hour webinar, we will discuss specific dashboards that provide deep insights to help you facilitate foreign exchange decision-making and execution. We will dig into reports that give you the ability to:

  • Analyze complex data, design superior risk mitigation strategies, and make informed decisions.
  • Gain visibility into foreign exchange exposure and hedge positions in multiple currencies at any given point in time.
  • Centrally manage complex limits scenarios and provide a real-time view of compliance over the full suite of limits throughout your organization.
  • And a whole lot more!
June 29 | 3 pm EDT; 2 pm CDT; 12 pm PDT; 8 pm BST
Complete your registration to join us here!

Does your Online payment solution generate the right value for your company?

22-06-2021 | treasuryXL | EcomStream | Ramon Helwegen

For some treasurers the world of Fintech / online payments / e-commerce doesn’t seem to have too much secrets. Some treasurers are however more distanced from it and would benefit a lot from support in this area.

As a consequence of COVID-19, many Corporates have fast-tracked their digital transformation projects to adapt to direct (online) distribution models. A key component in getting this right, is the revenue flow and the payment solution that comes with it.

The world of payments is dynamic and there is a lot of value to gain, both in performance levels as well as in cost levels. But how would you unlock access to these values in making sure you get value for money.

A few considerations that could cross your mind right now:

  • Are you in the middle of a digital transformation project and your business owners are requesting a payment set-up but you are not sure how to facilitate this at a competitive cost level?
  • Are you getting questions internally about the cost of the online payment solution and the options to save on these?
  • Do you feel that your online payment solution may be just the right area to help achieving your KPI’s around performance and cost savings?

You can consider to perform a benchmark and cost optimization of your payment solution or initiate a tender/RFP project. Both have their own pros and cons, but both deliver value to your company and will lower the TCO of the payment solution. This is where EcomStream can come in. EcomStream can take full ownership of such a project.

Think about it, you do not need this payments knowledge every day, but you would like to be able to call on it at any time. And if the costs of your payment solution would be lower, that would free up budget for growth. EcomStream often works with its clients for the longer term (yet flexible) in making sure they get value for money from their online, or omnichannel, payment solution.

The payments market is dynamic and knowledge quickly becomes obsolete. You would like to obtain the latest knowledge around online payments. That is why it is often just better to obtain payments knowledge externally. Fresh, flexible and independent. Available for you just when you need it, always. You should never again have a feeling that you could have gotten a better deal for your online payment needs, or that you are missing out on value that your business owners may ask for.

With EcomStream, you are always up to date and have access to most recent market knowledge.

Benchmarking your online checkout and payment solution is worth the effort. There are often areas for improvement that are relatively easy to execute or implement. And execution is based on a no-cure no-pay basis.

Your online payment set-up should have your primary attention. Consider to bring in an independent specialist to help you out.

About EcomStream

EcomStream is an independent consultancy and is specialized in optimization of online, omnichannel and marketplace payment solutions, and optimization of checkout flows.

The goal is to achieve much lower costs for you while creating a much better customer experience for your customers.

Thanks to its lean organisational model, EcomStream will help you to reduce the cost of ownership of your payment solution and to improve your ROI, fast.




Ramon Helwegen

 

 

 

 

 

treasuryXL announces partnership with EcomStream to strengthen dissemination of the latest trends for payments solutions and checkout flows

16-06-2021 | treasuryXL | EcomStream |

VENLO, The Netherlands, June 16, 2021 – treasuryXL, the community platform for everyone who is professionally active in the world of treasury, and EcomStream in the Netherlands, an independent consultancy that is specialized in optimization of online, omnichannel and marketplace payment solutions, and optimization of checkout flows, today announced the signature of a premium partnership.

As a marketplace, treasuryXL will offer EcomStream market commentary and insight to its audience. Offering a continuous flow of relevant treasury content, making treasury knowledge available, results in treasuryXL being the obvious go-to platform for its’ audience.

This partnership includes:

  • collaboration on messaging, content production, and visibility
  • mutual distribution on select items of interest
  • collaboration on larger themes: event promotion and speaking, and industry expert contributions and publication

treasuryXL and EcomStream strive for a fruitful partnership where its’ audience are top of mind making sure that (potential) clients are always up to date with the latest news and events in their field, benefit from a comprehensive range of innovative solutions, services and expertise.

About treasuryXL

treasuryXL started in 2016 as a community platform for everyone who is active in the world of treasury. Their extensive and highly qualified network consists out of experienced and aspiring treasurers. treasuryXL keeps their network updated with daily news, events and the latest treasury vacancies.

treasuryXL brings the treasury function to a higher level, both for the inner circle: corporate treasurers, bankers & consultants, as well as others that might benefit: CFO’s, business owners, other people from the CFO Team and educators.

treasuryXL offers:

  • professionals the chance to publish their expertise, opinions, success stories, distribute these and stimulate dialogue.
  • a labour market platform by creating an overview of vacancies, events and treasury education.
  • a variety of consultancy services in collaboration with qualified treasurers.
  • a broad network of highly valued partners and experts.

About EcomStream

EcomStream is an independent consultancy and is specialized in optimization of online, omnichannel and marketplace payment solutions, and optimization of checkout flows.

The goal is to achieve much lower costs for you while creating a much better customer experience for your customers.

Thanks to its lean organisational model, EcomStream will help you to reduce the cost of ownership of your payment solution and to improve your ROI, fast.

www.ecomstream.nl

treasuryXL announces partnership with GTreasury to strengthen dissemination of the latest corporate treasury trends, best practices, and industry analysis

14-6-2021 | treasuryXL | Gtreasury |

VENLO, The Netherlands, June 14, 2021 – treasuryXL, the community platform for everyone who is professionally active in the world of treasury, and GTreasury in the USA, the leading platform provider of integrated treasury and risk management for the twenty-first century treasurer, today announced the signature of a premium partnership.

The partnership brings a new knowledge stream to the treasuryXL community, offering treasurers a continuous flow of in-depth and timely content to help them do their jobs more efficiently and effectively. This partnership includes:

  • collaboration on messaging, content production, and visibility
  • mutual distribution on select items of interest
  • collaboration on larger themes: event promotion and speaking, and industry expert contributions and publication

Treasury management is currently experiencing a revolution as digital transformation accelerates globally and across industries. With this partnership, treasuryXL and GTreasury are striving to make sure that treasurers are always up to date with the latest news, best practices, and events in their field.

About treasuryXL

treasuryXL started in 2016 as a community platform for everyone who is active in the world of treasury. Their extensive and highly qualified network consists out of experienced and aspiring treasurers. treasuryXL keeps their network updated with daily news, events and the latest treasury vacancies.

treasuryXL brings the treasury function to a higher level, both for the inner circle: corporate treasurers, bankers & consultants, as well as others that might benefit: CFO’s, business owners, other people from the CFO Team and educators.

treasuryXL offers:

  • professionals the chance to publish their expertise, opinions, success stories, distribute these and stimulate dialogue.
  • a labour market platform by creating an overview of vacancies, events and treasury education.
  • a variety of consultancy services in collaboration with qualified treasurers.
  • a broad network of highly valued partners and experts.

About GTreasury

For more than 30 years, GTreasury has delivered the leading digital Treasury and Risk Management System (TRMS) to corporate treasurers across industries. With its continually innovating Software-as-a-Service platform, GTreasury provides customers with a single source of truth for all their cash, payments, and risk activities. The TRMS solution offers any combination of Cash Management, Payments, Financial Instruments, Risk Management, Accounting, Banking, and Hedge Accounting – seamlessly integrated, on-demand worldwide and fully secured. Headquartered in Chicago with offices serving EMEA (London) and APAC (Sydney and Manila), GTreasury’s global community includes more than 800 customers and 30+ industries reaching 160+ countries worldwide.

www.gtreasury.com

International Treasury Management Virtual Week | Celebrating 30 years as the world’s leading treasury event

| 19-05-2021 | Eurofinance | treasuryXL |

International Treasury Management is the annual meeting place for 1000s of the World’s most senior treasurers to learn and share experiences in valuable peer to peer discussions. With a reputation for ground-breaking sessions and world-class speakers, our 30th anniversary event will explore the boundaries of the profession, take a glimpse into the future of business, treasury and working life as well as offer the practical case studies on the treasurer’s top agenda items.

Only one treasury event can deliver the comprehensive mix of big picture global insight and granular treasury knowledge you need to make the right choices for the future.


Back to the future, again

Over the past 30 years since EuroFinance’s inaugural conference on International Cash and Treasury Management, much has changed. Treasurers have firmly become business partners, technology experts, risk managers and opportunity spotters. They often lead fundamental change within the company as markets, business models and technology shifts.

What next? This event will delve into how treasury operations can gear up for the future, having learned the lessons from the past. Where, who, what and how will the corporate be in the coming years and what is treasury’s role?

Keynote sessions will offer big-picture insight alongside themed streams including:

  • Payments revisited
  • Risks and Rewards
  • Digital strategies
  • Practical solutions to day-to-day Treasury challenges
  • The power of partnership

What makes International Treasury Management the must-attend event of the year?

  • networking on a global scale – a significant rise in attendees in 2020 boosted the value networking with banks, providers and potential clients… all in one place
  • strategic insights and best practices – get solutions to the challenges you face from treasury and economic experts during keynotes, practical case studies, fireside chats, analytical panels and more
  • future trends – delve into the latest innovations and new technology driving change in treasury, and their practical applications
  • live Q&A with world-class treasurers – enjoy borderless networking and live Q&As with high-profile speakers directly after each session
  • cost and time-efficiency – tune in form anywhere in the world, at the click of a button with no long distance travel or accommodation costs
  • continued learning – catch up on any missed sessions and re-watch your highlights, on demand for up 2 months after the event
  • unite your international teams – as a free event, it offers an opportunity for your whole treasury team to attend. Perfect for encouraging learning and development at all levels

September 27th – October 1st | Virtual

Register Now for Free!

 

 

Global Treasury Americas | Planning the post-pandemic Treasury

| 12-05-2021 | Eurofinance | treasuryXL |

The leading virtual event defining today’s corporate treasury agenda

For the past year, treasurers have sweated the core stuff: securing short-term liquidity and longer-term credit; enhancing risk monitoring and hedging processes; and dealing with the implications of remote working. But in the complex and uncertain transition to a new ‘normal’, finance functions will have to resume the search for growth. Can treasury help identify where growth is most likely to come from and which parts of the business are most threatened by digital disruption? And can they do better – can they help build the business strategies needed to prosper as we emerge into the next phase of the pandemic.

This event will explore the practical steps treasurers can take to make enterprise and treasury digitalization a reality and look at varied case studies of transformation in the treasury. The event will look in-depth at new technologies in action as well as more strategic concepts including the sustainability agenda. We look at how treasury can make a difference. Finally, we look at what it takes to transform treasury wherever you are in your journey in order to increase efficiencies, protect the business and make a difference to the bottom-line.

Global Treasury Americas: Planning the post-pandemic treasury

2 days of actionable insights, plus real world case studies tackling the key issues facing treasurers in the region. Topics include:

  • The Great Bounce-back
  • Practical steps on the path to automated Treasury
  • Why sustainability matters for Treasury
  • Name that threat: What’s next
  • Building a true cash culture
  • Payments evolution – the Treasurer’s view

What makes Global Treasury Americas your must-attend event of the year?

  • Understand the practical steps towards making enterprise and treasury digitalization a reality
  • Gain actionable solutions and best practices from varied real-world case studies
  • Network with an unrivalled audience of 800+ senior treasury professionals across the Americas
  • Benchmark your operations against the regions most forward-thinking treasury teams
  • Explore how to support business growth whilst balancing the traditional role of treasury

June 9-10 | Virtual

Register Now