Gartner Blockchain Spectrum: a great tool for CIOs

| 08-4-2019 | Carlo de Meijer | treasuryXL

CIOs of companies are increasingly showing their interest in blockchain technology. In PwCs 2018 survey amongst a large number of business executives from 15 different industries in various countries, more than 80% of the respondents said their company was actively involved with blockchain technology. Some more than others. This is not surprising given the fact that blockchain may bring a number of great opportunities for enterprises, ranging from improvements in business processes to a complete overhaul of business models.

CIOs are under growing pressure to give guidance to decisions on ‘if’ and ‘how’ they should implement blockchain in their company. Within corporates there is a growing focus on the business challenges that blockchain could solve. CIOs however struggle with the issue of how and where to apply this technology as understanding is far from complete. While this technology is developing and changing fast, the features of blockchain are not (yet) fully mature, and current frameworks are far from adequate.

Looking at the various blockchain solutions that are coming to the market there is a lot of confusion which one would really meet the needs of companies when making up their decisions. This makes it for CIOs a very complex exercise.

Gartner recently launched its Blockchain Spectrum that should enable CIOs to take the right decisions and “make the right investments at the right time”.

PwC Survey: present attitude of CIOs

PwC (PricewaterhouseCoopers) recently launched a survey amongst a large number of CIOs from various industries on their attitude towards blockchain. It gives us some interesting insights about the CIOs present view on blockchain technology.

Survey results

This survey shows that many CIOs embrace blockchain. One of their findings was that 84% of the surveyed had at least some interest around blockchain. Not surprising given the enormous hype surrounding this technology. But the idea what blockchain really means for their company and how it should be implemented is still rather limited.

Looking more detailed into the survey results a very diverse picture of how companies are involved arises. For many CIOs blockchain is not yet a priority, at least compared to other new technologies including AI, Big Data analytics, and cloud. Only 15% has gone live while 10% is in the pilot stage. The large majority has just started in terms of research (20%) and development (32%).

The industries that are thereby leading are financial services (46%) and industrial products and manufacturing (46%). It should be mentioned that the financial services sector fell back from 82% in 2017. The survey respondents however still believe that financial services will remain the “current and near-term leader” of blockchain adoption. But there is increased potential in other areas such as energy & utilities, and healthcare.

Non-optimal blockchain solutions

Most blockchain initiatives today are Proof of Concepts (PoCs) that do not have real value. The existing models for blockchain that corporates operate are immature and therefore not suited to realise the various capabilities of blockchain technology. Most trials do not account for the evolutionary nature of blockchain “that leads to a spectrum of possibilities over time”.

“Inadequate understanding, lack of proven scalable models, inability to think beyond today’s business paradigms, lack of talent, and internal and external pressure to do something lead to tepid proofs of concept (POCs).” Gartner

Only 5% to 10% of current PoCs is expected to eventually “graduate to a preproduction” solution, with “major refactoring of requirements and architecture”. Even the ones that move beyond PoCs use just a “subset of blockchain capabilities” and that within current business models. They offer little or no decentralization and tokenization, being the most valuable features of blockchain.

This has much to do with “unwillingness or inability” to think beyond today’s business models and processes, according to Gartner.

Read the full article of our expert Carlo de Meijer on LinkedIn

 

Carlo de Meijer

Economist and researcher

 

New update for the community: Treasurer Test

| 02-04-2019 | by  Roy Baaten |

Dear peer goup members, treasurers, financials and friends of the community.
It has been a while since we updated you on the treasurer test.

First of all, we would like to thank everyone who helped us in one way or the other. A special thanks for those who made the test as a peer group member and provided us with very valuable feedback.

From the start we communicated that everyone will receive their report at the same time when the peer group is complete. We nearly completed the senior categories of the peer group but have to invest in finding candidates for the categories “no experience in treasury” and “treasurers with up to two years of treasury experience”. We are working very hard so everyone can receive their report they worked so hard for. We are almost there!

If you are a candidate for the aforementioned categories or know people who qualify and might want to take the test, send an email to [email protected] We appreciate your help.

We will inform you again if we have more news.

Roy Baaten – Community Manager

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Spring Summit 2019 Treasury Management & Corporate Finance VU

| 28-3-2019 | Vrije Universiteit Amsterdam |

On Thursday evening, 11 April 2019, Vrije Universiteit Amsterdam’s postgraduate  Treasury Management & Corporate Finance programme will host the annual Spring Summit. This year’s theme is the programme’s mission: training academic professionals.Vincent Almering of Interfoods and Peter de Vries of Energie Beheer Nederland (EBN) will talk about how the Treasury Management & Corporate Finance programme added value to their careers. They will also present results of the research they conducted during the programme: on hedging volatility in dairy markets and financial management at EBN, respectively.

Don’t miss this lecture! Mark your calender: 11 April 2019, Vrije Universiteit Amsterdam.

Participation is free of charge.
Register here

We look forward to seeing you at the Summit!

LOCATION:

VU Amsterdam, Alma Hall, OZW Building, 10th floor, De Boelelaan 1109, Amsterdam

PROGRAM

16.45 hrs.Welcome

17.00 hrs. Introduction Herbert Rijken

17.30 hrs. Peter de Vries – Financial management at EBN

18.00 hrs.Vincent Almering – Hedging volatility in dairy markets

18.30 hrs. Epilogue Herbert Rijken

19.00 hrs. Drinks

REGISTER

You can register here

CONTACT

Myrthe Scholze
020-598 2171
[email protected]
VU/Treasury

 

CASH FORECASTING SURVEY RESULTS 2019 TOO MUCH PROCESSING, NOT ENOUGH FORECASTING? – 5 KEY INSIGHTS

| 26-03-2019 | treasuryXL | Cashforce | Nicolas Christiaen

Cash is often labeled as the lifeblood of an organization as it enables a company to function. However, when it comes to forecasting cash, most companies face various challenges. Afterall, it starts with the uncertainty of the future, but more factors are at play. Decisions about risk vs reward, the essence of business, can be difficult. To learn more about the complexity of the topic from first-hand data, we initiated the first Cash Forecasting Survey together with the Financial Executives Consulting Group. This survey was focused on senior financial and treasury executives. The 225 respondents are active across a variety of industries (manufacturing, energy, retail, telecommunications, health care, …) that range from smaller businesses (35% under $50 million revenue) to big corporations (28% over $1 billion revenue).

This survey aims to dig a little bit deeper into the challenges that companies are currently facing, the underlying causes of these difficulties, as well as possible future trends and technologies that could ease these challenges. The results of the survey will be discussed in-depth during a webinar on the 27st of March, 2019 (11am EST / 4pm CEST). To lift the veil slightly we’ve distilled our top 5 key insights below.

1. CASH FORECASTING REMAINS THE TOP ISSUE

A company’s ability to forecast the future with any degree of certainty is determined by external factors (i.e. competitor’s actions, market conditions such as interest rates and local tax rates) or internal factors (availability of funds, staff available, technology in use, access to data etc.). Regardless of whether one is a pessimist or an optimist there should be very little to argue about the fact that cash forecasting is one of the central pillars of treasury, and therefore has been on the radar for improvement for many companies for a decade. The graph below hints at the current focus: Given the opportunity to rank the most important issues over the next year, “cash forecasting” comes out on top (34%). Furthermore, we see in the answers that there is a big focus on the outcome as such, as well as on improving the current processes that are at play (such as management reporting, upgrading financial systems).

WHAT IS THE MOST IMPORTANT ISSUE FOR YOUR COMPANY OVER THE NEXT YEAR?

2. TIME IS MONEY

For the past decades, Excel has been integral to businesses everywhere. It’s embedded in countless processes throughout the company, including within finance and treasury departments. While spreadsheets remain popular as a tool to accomplish many tasks, even their users admit that they are error prone. Moreover, maintaining data integrity within spreadsheets can be a cumbersome and manual task since this type of technology was never meant to be an integrated solution to business issues (i.e. data from one spreadsheet almost never flows seamlessly into another spreadsheet).

Nonetheless, as the graphic below lays out, more than 9 out of 10 respondents continue to use spreadsheets for collecting/creating cash forecasts & making comparisons to actuals. 69% of respondents however find the process too time consuming. On top of that, the graph clearly shows that this is the case in all surveyed treasury/finance areas. Overall, we can state there is still a great over reliance on spreadsheets, from cash forecast generation to debt management. Combined, these insights indicate a dire need for a better solution in the area of cash forecasting and treasury management.

DO YOU USE EXCEL SPREADSHEETS FOR THE FOLLOWING TASKS?

WHAT ARE THE LIMITATIONS OF USING SPREADSHEETS TO PERFORM?

3. PROCESSING AGAINST THE CLOCK

The following graph further illustrates how frustratingly long any spreadsheet driven forecast process can be. If we look at the distribution of respondents that spent more than 10% of their resources on creating/updating cash forecasts, we can see that 43% of respondents spend more than 2 hours a day on average on creating/updating cash forecasts. Naturally, with only limited resources available for processing, forecasts will be less than “perfect” until conditions are changed.  Investing in “better” technology has been shown to help the forecasting process, but technology alone (i.e. working faster) is not a substitute for working smarter (i.e. more strategically) as the following survey observation makes clear.

WHAT PERCENTAGE OF STAFF RESOURCES ARE SPENT ON CREATING/UPDATING CASH FORECASTS?

4. A TMS IS NOT MADE FOR CASH FORECASTING

It cannot be said with certainty what the “perfect” allocation of resources devoted to processing vs planning / analysis should be in the forecasting process. As mentioned earlier there is a continued reliance on a disparate set of 1980s technology (i.e. spreadsheets) perhaps because they are easy to use and offer a certain degree of flexibility. However, basing your forecasting on technology that offers little in the way of scenario planning, ability to sum up / drill down through an organization or track change by date, user, etc.  may constrain a company’s ability to measure its success.

In response to the weaknesses of spreadsheet driven forecasts many companies over the last decade have implemented a large number of Treasury Management Systems (TMS). Yet, the adoption of a TMS for forecasting purposes has been slow to occur. As the survey results show, more than 9 out of 10 respondents still use spreadsheets for cash forecasting, even when using a TMS. It is a surprising statistic and may indicate that a TMS maybe better at processing (e.g. cash positions, payment execution, cash accounting, etc.)  than at planning / forecasting.

WHAT FINANCIAL SYSTEMS ARE USED WHEN PERFORMING THE FOLLOWING FUNCTIONS?

5. NO PROPER REWARD STRUCTURE BASED ON CASH FLOW

As seen in previous paragraphs, the processes involved in cash forecasting are mostly done manually and with error-prone tools and processes. As a result, companies frequently struggle to foresee unexpected occurrences that impact the livelihood of their business. Bridging these gaps can pose considerable risks and can be very costly to overcome. Consequentially, one would expect companies to put rewards in place for their business units in order to draw out valuable insights when it comes to cash flow. Yet, 3 out of 4 companies don’t reward their business units based on cash flow. Even among the large companies (i.e. revenue > 500MM) only 33% of companies reward their business units based on cash flows. It prompts the question: If cash forecasting ranks as the number one issue, how come it is rewarded as a by-product rather than a focal point?

WHICH METRICS BELOW DOES YOUR COMPANY USE AND WHICH ONES ARE USED TO REWARD ITS BUSINESS UNITS?

CONCLUSION

As the survey shows, cash flow forecasting is an important tool used by businesses to peer into the future and work towards accomplishing previously set profitability, liquidity and risk goals.

Unfortunately, all forecasts will be “wrong” as the future is uncertain and forces companies to navigate through a seemingly infinite sea of scattered data that only increases over time and becomes prone to human error as it accumulates up and down the organization.

Though no forecast will be perfect, any forecast requires a certain amount of dedicated resources (e.g. staff time throughout the company, integrated sets of data and the technology to turn data into information). If too many resources are devoted to processing then there will be less time remaining, possibly reducing the quality of actual decisions made. Few companies should base their strategic decisions based mostly on time left over as it may harm, not benefit the company. Depending on the size of the company, the following trends can be seen:

  • At many large companies treasury departments have taken the lead on cash forecasting by beginning to replace their spreadsheets with more purpose-built applications such as a TMS, but even this type of system appears to have limitations, perhaps because it had its origins in processing transactions rather than comparing alternative futures and lacks real “what if” features.
  • At small to medium sized companies FP & A areas are often responsible for cash forecasting, but, as the survey shows, spreadsheets are not the best forecasting tool and ERP systems contain only historical data that is difficult to extract and project into the future.

There is no definite answer to what mix of resources should be employed to achieve success, but relying on the current mix of disparate technologies doesn’t seem to be the answer. Fortunately, advances in new technology available to users through out a company are paving the way towards a clearer future, one driven by analytics, visualization, automation and transparency of data across an entire company.

Curious about additional findings from our survey? Be sure to register here for the webinar on the 27st of March, 2019 (11am EST / 4pm CEST) where we will discuss these and other findings and learn more about the challenges and solutions of Cash Forecasting.

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Congres toekomst van het betalingsverkeer

| 25-3-2019 | Euroforum | treasuryXL |

Het jaarcongres Toekomst van het Betalingsverkeer is al 20 jaar dé ontmoetingsplaats voor alle Payment Professionals in Nederland. Om deze mijlpaal te vieren wordt het programma dit jaar nog uitgebreider dan voorheen.

Op verschillende podia vertellen (inter) nationale Keynote Speakers de meest interessante verhalen. Daarnaast bestaat het programma uit diverse co-creatie sessies en round tables waar de meest prangende vraagstukken van dit moment worden besproken. Bij dit proces is uiteraard de Adviesraad weer nauw betrokken.

What’s Going on in Payments?

Wat kunt u op 18 april verwachten?

> Circa 300 Payment experts van strategisch niveau aanwezig om u netwerk te vergroten.
> Meer dan 10 C-Level speeches delen hun visie op: Digitale Transformatie van Banken, Succesvol samenwerken met Fintechs, de NextGen Klant, Nieuwe business modellen door PSD2,
Impact van Blockchain en Artificial Intelligence.
> Meer dan 15 Round Table Sessions over EID, PSD2 Update, Instant Payments, Cybersecurity, Crypto Currencies, Data driven business modellen.
> Gepresenteerd door de payments experts in Nederland vanuit Betaalinstellingen, de nieuwkomers, banken, PSP’s, frontrunning consultancys.
> Interactieve werkvormen zoals dit jaar ‘Battle of the Finance’ en ruim de gelegenheid om te netwerken.

Voor meer informatie over het volledige programma, de sprekers en de locatie kunt u de website van het event bezoeken.

Webinar: Cash Forecasting Survey Results 2019 – Too Much Processing, Not Enough Forecasting?

| 21-03-2019 | treasuryXL | Cashforce |

Even the most experienced treasury departments struggle to create accurate cash forecasts. By conducting the Cash Forecasting Survey 2019 we wanted to find out why companies face challenges that make the future uncertain.

In our upcoming webinar on the 27th of March at 16h00 CET (11h00 EDT), Nicolas Christiaen & Mark O’Toole will discuss the results, moderated by Bruce Lynn of  FECG.

By attending this webinar, you can expect to come away with:

• Current challenges that come with the process of generating cash forecasts
o Out of date technology?
o Overworked or undertrained staff?
o Conflicts between priorities and goals?

• The implications of inaccurate and inefficient estimates on the need for
o Maintaining “enough” liquidity
o Avoiding “too much” risk

• Insights into your peer’s cash forecasting methods

• Possible solutions to improve your current processes when faced with an uncertain future

Claim your seat here!

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Blockchain Smart Treasury: game-changer for treasurers?

| 19-3-2019 | Carlo de Meijer | treasuryXL

Though blockchain is not yet well understood by many treasury people, and tangible real-world applications for the corporate treasurer’s day-to-day activities are still scarce, this technology is getting increased interest in the treasury world.

In August 2016 I wrote a blog in Finextra named “The Corporate Treasurer and Blockchain”. My conclusions at that time were that blockchain had the potential to fundamentally change the treasury function at corporates. For some it would even going to be a game-changer for treasury. The change might not be here yet, but it is coming, and treasurers need to take a long view on it.

But that is changing rapidly. The focus of blockchain developers is now turning from proof of concept projects to the creation of more practical, treasury-focused blockchain solutions. Recently we have seen a number of blockchain-based treasury trials that are worthwhile looking at. Last December R3 announced the completion of testing on a new blockchain-based KYC proof-of-concept, which was facilitated in collaboration with the French Association of Corporate Treasurers and a number of French banks.

One of the solutions that triggered me most is Smart Treasury by Boston-based fintech Adjoint, that is aimed to enable real-time gross settlement and continuous reconciliation and improve the liquidity management of the corporate treasurer. Main question is, could Adjoint’s solution be a break-through for blockchain in the corporate treasury world?

It is always interesting – and I am a very curious person – to see new initiatives in the blockchain scene and what they could bring for corporates esp. the treasury department.

So let’s have a deeper dive.

Complex treasury environment

Internationally operating corporates have undergone many transformations in their finance and treasury organisations triggered by technology innovations, regulatory initiatives and changed client behaviours. As a result today’s business environment for these corporates is highly complex from a treasury point of view.

In the digital era, real-time insight into a company’s global cash positions and managing credit facilities across all bank accounts of the group and the ability to move money intraday to where and when it is needed is increasingly needed to support this changing business environment.

Key challenge is to obtain consolidated information of group-wide multi-currency positions across a fragmented banking network in a timely manner. Today’s model of international correspondent banking however does not easily facilitate the ability to manage cash in a real-time environment.

Corporate treasurers are urgently looking for new ways to provide cash management with up to date – and if possible real time – information on cash positions and cash forecasts faster and with deeper insight, allowing corporate treasurers to better react to the company’s current cash and working capital needs.

In this context, they are significantly increasing their spending on treasury technology and innovations, to speed up and streamline their company’s cash, liquidity, risk and working capital management, in order to gain greatest visibility over their business critical function and reach greater strategic control.

Adjoint’s Smart Treasury: what does it bring for corporate treasurers?

Adjoint’s Smart Treasury solution, that was launched last year, contains a number of unique specifics that makes it very interesting for corporate treasures.

Smart Treasury should be seen as a multi-bank, multi-currency virtual account platform for real-time gross settlement and continuous reconciliation. This should allow corporate treasurers to untap liquidity in their various subsidiaries’ bank account.

Adjoint has combined blockchain technology with related smart contracts and APIs (or application programming interfaces) to create a solution that aims to dramatically speed up settling intercompany transactions in a secured way while significantly reducing the costs.

Most important features of this Smart Treasury solution are the following:

Distributed ledger: Auto reconciliation

Smart Treasury uses distributed ledger technology to auto-reconcile transactions information, thereby eliminate netting processes and improve FX management to provide treasurers with streamlined efficiency and improved, real-time visibility on cash positions.

Virtual accounts

Another interesting feature is that it enables a limitless number of virtual or “sub-accounts” for reconciling customer and suppliers payments. Companies can thereby consolidate costly, physical bank accounts into a selected number of blockchain virtual accounts. Smart Treasury thereby enables “purposed drive allocation”, thereby using smart contracts to designate how much and where digitised cash can be spent from these virtual accounts.

“Money can then be debited or credited among those accounts as needed, using smart contracts and APIs to make the necessaire FX translations, apply interest on intercompany loans and similar calculations.” Somil Goyal chief operating officer at Adjoint

In-house self-service bank

Smart Treasury consists of an “always-on” in-house self-service bank with “pre-established” rules for automated intra-company transactions. Here you could think of limits on how much can be automatically borrowed by entities based on pre-established interest rates. Nowadays, intercompany transactions, often conducted via an in-house bank, have become essential for multinational corporations. They seek to leverage internal resources more effectively. However, the overnight batch systems most companies use to settle transactions, can limit the transparency into subsidiaries’ account balances.

Smart Treasury Dashboard: access

The solution allows corporate treasury departments to operate their own private distributed ledger. This may enable them to choose which internal corporate entities and third parties including customers and suppliers may have access to the network via their Smart Treasury Dashboard and settle transactions directly with them in real time, rather than overnight or even longer.

But also regulators could be added on the platform which may help notional pooling in jurisdictions with currency controls, while improving the regulatory reporting process by automatically updating records and centralising all information in the ledger.

Smart contracts

Another key feature of Smart Treasury is the use of smart contracts. The tool’s Smart Contracts System uses blockchain to help teams define and set pre-configured rules that securely enable automated, real time transactions. These may include key corporate treasury functions such as regulatory and corporate compliance requirements including KYC; account opening or transactions such as intercompany loans, FX and netting, manage liquidity in multiple currencies, transfers among any approved entities etc. so lowering the costs of booking transactions between subsidiaries.

API integration with corporate ERP and TMS systems

Smart Treasury offers a nearly real-time API-based integration with organisation’s existing systems. Instead of replacing systems such as enterprise resource planning (ERP) and Treasury management system (TMS), Smart Treasury works with current systems as an easy-to-be-integrated overlay, preventing duplicate entries. In fact Smart Treasury complement these, improving the way they interact by speeding up intercompany transaction settlement. Through using smart contracts, all transaction information is auto-reconciled and automatically posted into treasury management systems in real-time.

“With Adjoint’s solution this takes place much faster, at a much lower cost, and it will actuality accept feed from the banks using APIs, which then feed the ERP – again using API – and it carries all of the information necessaire through smart contracts”.Daniel Blumen, Partner of Treasury Alliance

API integration with banks

Smart Treasury also offers a real-time API-based integration with banks for transactions outside the organisation. The solution allows the use of APIs for real-time intra-day bank transactions processing as opposed to end of day batch processing. They enable the transfer of critical information and data between corporate entities and their banks and data providers, as well as between corporate entities within the corporate.

Read the full article of our expert Carlo de Meijer on LinkedIn

 

 

Carlo de Meijer

Economist and researcher

 

Four education programs for ambitious treasurers

| 18-3-2019 | by  Pieter de Kiewit |

One of our regular meeting topics is how to improve the skills of the corporate treasury population. Research for the Treasurer Test (https://www.treasuryxl.com/news-articles/treasurer-test-report-is-ready/) shows that only 20% of all treasurers completed a dedicated treasury education. I am happy I was invited to join the “Curatorium” of the Register Treasurer program of the Vrije Universiteit so I can further contribute (https://www.linkedin.com/in/pieterdekiewit/). For all people screening the (international and Dutch) treasury education market, I would like to share my thoughts about what I think are the most relevant programs, in order of investment and value:

  1. Recently the Hogeschool Utrecht started with a post bachelor program treasury management. In my opinion, with this program, they target an audience that just started working in treasury as well as a group of financials that only occasionally deals with the profession like (group) controllers, entrepreneurs, CFOs, auditors and others. It’s a great introduction program, the investment in time and money is overseeable. What I like is the fact they teach class in groups, so you can also learn from your peers. Teachers combine academic and practical experience https://www.treasuryxl.com/news-articles/hogeschool-utrecht-start-post-hbo-cursus-treasury-management/
  2. The Certified Treasury Professional (CTP) program from the US is starting to get traction in Europe too. The reviews I get from treasurers who completed the program are a bit mixed, I believe  it offers good value for money and the title behind your name is appreciated by the labour market. I did not yet hear if the difference between corporate treasury in the US and Europe has an impact on the program. Studying and the final tests are done online so you do need discipline  to complete this program.
  3. The treasury training programs of the ACT are best known in (and outside) Europe and appreciated by hiring managers. There are various modules, all together the program is more comprehensive than the one of the CTP. You also have to study and do tests online and the titles behind your name are a plus.
  4. The most comprehensive and thorough program I know is the one taught at the Vrije Universiteit in Amsterdam: https://www.treasuryxl.com/community/companies/vrije-universiteit-amsterdam/. The post academic degree Treasury Management and Corporate Finance already exists over 20 years. In time and money, this program requires serious investment and brings the RT title behind your name. In my opinion there are two prominent differences, when compared to the previous programs. First, classes are taught at the university to stable groups. This creates a thorough exchange of thoughts and groups of alumni that know how to find each other for many years. Second, not only there is more knowledge transferred, also students are expected to digest and build upon this knowledge in an academic way.

I hope you can benefit from this overview and I do appreciate reactions. I want to wrap up with a consideration that perhaps deserves an extra blog. The above mentioned institutes have a variety of goals that partly overlap. I wonder if the profit and sales focus of some of them are in conflict with a focus on high quality education. What do you think?

Pieter de Kiewit

 

Pieter de Kiewit
Owner Treasurer Search

 

 

Congres Next in Finance te Utrecht

| 14-3-2019 | Euroforum | treasuryXL |

Tijdens Next in Finance komen jaarlijks ruim 150 professionals uit de financiële sector bij elkaar om kennis uit te wisselen en ideeën op te doen. De komende editie staat in het teken van “Bridging the Gap between Customer, Data & Technology”. Door de integratie en slimme inzet van Data & Technology creëer je een optimale Customer Journey en Customer Experience.

Ook de kansen door nieuwe ontwikkelingen op vlakken als AI en Conversational Commerce worden belicht.Hoor en leer op 3 april 2019 van koplopers en disrupters hoe zij zich onderscheiden binnen de markt.

Waarom je het congres niet mag missen:

1. Concrete praktijkcases op het podium over de inzet van data voor het optimaliseren van jouw customer experience.
2. Keynotes sprekers die hun lange termijn strategie delen.
3. Meer dan 150 vakexperts vanuit Marketing en Data samen om jouw huidige netwerk te versterken en nieuwe contacten op te doen.
4. Niet alleen de succesverhalen worden gedeeld maar ook de valkuilen bij het opzetten van projecten.
5. Je krijgt directe tips en trucs van Customer Experience en Data experts die je de volgende dag kunt inzetten binnen jouw organisatie.

Voor wie is dit congres bestemd?

Dit congres is speciaal ontwikkeld voor:
CMO, CTO, CIO, CDO (Chief Digital Officer), E-commerce Manager, (Digital) Marketing Manager, Data Science Officer, Manager Customer Experience, Communicatie Manager, Online Manager, Data Manager, IT Manager en iedereen die geïnteresseerd is om de Customer Experience en de Data Driven organisatie te optimaliseren. Werkzaam bij Banken, Verzekeraars, Pensioeninstellingen en aanvullende financiele dienstverlening.

Voor meer informatie kunt u de website van het event bezoeken.

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