IN 100 WORDS
Embedded Finance offers corporates opportunities to optimize financial operations and increase customer loyalty and retention through improved UX, personalized financial solutions, and superior service delivery.
This approach is gaining traction as traditional barriers to entry in the financial services industry are falling, challenging established players. Embedded finance has led to fierce competition in the banking landscape.
Future developments in Embedded Finance will likely result in more opportunities for treasury teams.
One of the key challenges for new embedded finance players is establishing trust to corporate treasurers to compete with established banks. The future may see a financial landscape where fintech and banks operate in tandem, with each drawing on their strengths to provide good solution.
François de Witte
Seasoned Treasury Professional
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