GTreasury Adds Executive Leadership Amid Surging Demand for Modern Technologies that Empower Treasurers and the Office of the CFO

26-01-2022 | treasuryXL | Gtreasury | LinkedIn |

Travis Arthur (Chief Marketing Officer) and Matthew Carey (Chief Revenue Officer) bring extensive experience scaling global businesses and driving growth for disruptive SaaS solutions



CHICAGO, Ill. – January 26, 2022 – GTreasury, a treasury and risk management platform provider, today announced two additions to its executive management team: Travis Arthur as Chief Marketing Officer and Matthew Carey as Chief Revenue Officer. The appointments come as GTreasury accelerates technological innovation, customer growth, and key strategic initiatives such as the recent acquisition of Hedge Trackers.

Arthur will guide the positioning and market strategy of GTreasury as the leader in digital treasury and risk management solutions for corporate treasurers, finance teams, and the office of the CFO. Carey will lead the global sales and go-to-market strategy and execution for GTreasury, which includes a focus on expanding GTreasury’s sales presence into new geographies.

Arthur joins GTreasury with particularly deep industry experience as a revenue-focused executive, bringing a proven record of planning and executing successful growth campaigns at fast-scaling SaaS businesses. He comes to GTreasury from Social Solutions, where he led go-to-market strategy, sales and marketing transformation, and demand generation as the Chief Growth Officer for the SaaS company. Previously, Arthur served as the Senior Vice President of Marketing for the digital banking software provider Q2, where he oversaw the strategy, development, and execution of the company’s market positioning and demand generation initiatives. Arthur has also held senior-level sales and marketing roles within Rackspace, ReachLocal, and Dell.

Carey brings GTreasury extensive experience leading global teams at companies ranging from hyper-growth startups to multi-billion-dollar global enterprises. He most recently served as the Vice President of Regulated Industries at SAP, where he was responsible for all sales, marketing, and operational activities for that vertical in the United States. Prior to SAP, Carey led global sales and channel operations for SnapApp, the cloud-based interactive marketing platform, and served a similar role for Bottomline Technologies, the cloud-based payment, cash management, cyber-fraud, and security solutions provider. Carey also has almost a decade of sales leadership at Oracle, where he led global teams selling big data, analytics, security, and cloud solutions.

 

The need for transformative treasury modernization has never been higher, as legacy systems continually erode the effectiveness of today’s corporate treasurer in an ever-faster world,” said Renaat Ver Eecke, CEO, GTreasury.

“As we continue to build new capabilities into our platform and integrate with more partner technologies, we anticipate even more demand than we are seeing right now. Travis and Matt are the leaders to steer this growth and ensure that our unique capabilities and differentiation are well-understood by current and prospective customers. On behalf of the GTreasury team, we welcome Travis and Matt and are excited for the next chapter of GTreasury’s growth.”

 

GTreasury is a rare combination of a well-established technology provider that continues to set the bar on innovation,” said Arthur.

“The GTreasury team has earned its reputation as being highly focused on delivering the digital treasury capabilities that its customers want, and it has always kept its eye on the future of the industry. We anticipate a strong year ahead as we expand and strengthen our teams to meet market demands.”

 

GTreasury enables treasury teams and the office of the CFO to focus resources on critical business initiatives without the manual and disconnected processes that hamper productivity,” said Carey.

“The cost efficiencies and streamlined operations that GTreasury enables are significant advantages to its global customer base, and I look forward to bringing the benefits of a modernized treasury to more organizations across the globe.”


About GTreasury

GTreasury is committed to connecting treasury and digital finance operations by providing a world-class SaaS treasury and risk management system and integrated ecosystem where cash, debt, investments and exposures are seamlessly managed within the office of the CFO. GTreasury delivers intelligent insights, while connecting financial value chains and extending workflows to third-party systems, exchanges, portals and services. Headquartered in Chicago, with locations serving EMEA (London) and APAC (Sydney and Manila), GTreasury’s global community includes more than 800 customers and 30+ industries reaching 160+ countries worldwide.

Screening your new Treasurer aka “Trust is good, is control is better?”

26-01-2022 | treasuryXL | Pieter de Kiewit | LinkedIn | Google tells me the statement “Trust is good, control is better” is from Lenin. Perhaps this says something about the Russian culture at that time, about Lenin himself and our thoughts about the statement might also tell us about ourselves. I looked this up because of the extra screening […]

PODCAST | Who does not lose, wins (Dutch Item)

19-01-2022 | Erna Erkens | treasuryXL |

Erna Erkens is valutacoach voor MKB en helpt internationaal handelende ondernemers om grip te krijgen op hun winst. Met ruim 40 jaar ervaring in het beheren van valutarisico’s, staat zij vooral bekend om haar recht-door-zee aanpak, eenvoudig taalgebruik en duidelijke uitleg. Virtueel drinkt zij dagelijks rond 10 uur een kopje koffie met haar klanten om het financiële nieuws door te nemen.

Waarom hebben de kleine lettertjes in vermogen opbouwen vaak de grootste impact? En waardoor is lijkt China de grootste wereldmacht te worden?  Ontdek wat het verschil is tussen kennis en informatie, waarom velen van ons zo’n verzamelwoede hebben en last but not least… Waarom winst vaak tot net zoveel problemen kan leiden als verlies. Kortom: Een begrijpelijk gesprek over een onbegrijpelijke wereld waar we allemaal in leven.

Verder leer je in deze podcast:

  • Waarom het vaak niet om winst maken gaat
  • Waarom we teveel in geld zijn gaan vertrouwen, en geld vertrouwen is
  • Waarom je als financieel adviseur soms juist geen beleggingen moet bezitten
  • Bonus: Waarom je beter een kastekort kan hebben dan een broek te kort

Pak een kopje koffie erbij en schuif aan bij dit gesprek over mogelijkheden en onmogelijkheden met vreemde valuta.


Owner at EEVA






GTreasury Acquires Hedge Trackers, the Global Leader in Hedge Accounting Software and Consulting

18-01-2022 | treasuryXL | GTreasury |

CFO demand for financial risk solutions is soaring; the deal gives GTreasury industry-leading hedge accounting technology and expertise



CHICAGO – January 18, 2022 – GTreasury, a treasury and risk management platform provider, today announced the acquisition of Hedge Trackers, the leading provider of accounting, consulting, and software services to protect clients against financial risk. The acquisition joins Hedge Trackers’ hedge accounting expertise and SaaS solutions with GTreasury’s unparalleled treasury and risk management platform. The combination of the two companies provides customers with best-in-class, integrated risk management technologies while continuing to expand GTreasury’s SaaS ecosystem built for treasury teams and the office of the CFO.
“Most CFOs and treasury teams understand the criticality of exposures and forecasts, but the highest-performing teams recognize and act on the subtle nuances directly impacting exposure,” said Renaat Ver Eecke, the CEO of GTreasury. “These are key decisions that have an outsized effect on corporate finances. Our acquisition of Hedge Trackers creates a unique and exciting opportunity for organizations to significantly, confidently, and advantageously optimize their complex accounting. With GTreasury’s product development capabilities, we can accelerate the expansion of Hedge Trackers’ robust Capella software capabilities and our best-in-class risk management solutions to better meet the requirements of modern CFOs and treasury teams.”

CFOs Drive Unprecedented Demand for Hedging Solutions

CFOs and treasurers face increasing volatility around foreign exchange rates, interest rates, and commodity prices – all of which can result in significant corporate losses without the right strategy, technology, and execution. This is why hedging and risk management solutions, along with hedge accounting services, have experienced such significant growth. FX hedging solutions alone are expected to grow 40 percent in the next two years, according to a recent survey from Topline Strategy, a consulting firm that looks at business technology adoption trends.

“CFOs increasingly realize that hedging is critical for success in a global economy,” said Ver Eecke. “A well-run risk management and hedging program helps CFOs gain control and provide clearer financials despite volatile foreign exchange rates, interest rates, and commodity prices. This acquisition catapults GTreasury into a leading position in the industry: both companies will combine to help CFOs and treasury teams more easily adopt risk management solutions and protect their bottom line.”

Hedge Trackers Brings GTreasury Unparalleled Expertise

Founded in 2000 by industry pioneer Helen Kane, San Jose, Calif.-based Hedge Trackers has amassed unparalleled domain expertise and technical depth in helping CFO offices establish hedging strategies, identify exposure, manage risk, and meet compliance and audit requirements. No public company has been required to restate earnings due to the derivative accounting and reporting practices implemented by Hedge Trackers. The company’s SaaS solutions are used by a wide range of companies, from pre-IPO businesses to the Fortune 100, and span across industry sectors including technology, manufacturing, pharmaceuticals, retail, defense, energy, banking, and credit unions.

“Your top priority as CFO is determining what matters most in your organization’s financial statements,” said Helen Kane, CEO of Hedge Trackers. “Do you care about revenue? Operating income? With this acquisition, the combined GTreasury and Hedge Trackers teams will help CFOs and the teams they manage to think more strategically. The powerful combination of GTreasury and Hedge Trackers will deliver organizations the most comprehensive and intelligent solution for managing and mitigating financial risk. Hedge Trackers is a perfect fit for GTreasury, and we’re excited to now see all that we can accomplish together.”


About GTreasury

GTreasury is committed to connecting treasury and digital finance operations by providing a world-class SaaS treasury and risk management system and integrated ecosystem where cash, debt, investments and exposures are seamlessly managed within the office of the CFO. GTreasury delivers intelligent insights, while connecting financial value chains and extending workflows to third-party systems, exchanges, portals and services. Headquartered in Chicago, with locations serving EMEA (London) and APAC (Sydney and Manila), GTreasury’s global community includes more than 800 customers and 30+ industries reaching 160+ countries worldwide.

 

 

 

 

 

 

Research Report: Intercompany Netting – Insights that Warrant a Response

12-01-2022 | treasuryXL | Coprocess |

 

Download your copy of the Netting Report to understand more about the benefits of netting solutions, adoption rates and types of companies using netting, and more.



If your organization regularly processes payments between your subsidiaries, it could make sense to implement a structured intercompany netting solution to streamline processes and save on FX trades and transaction fees. But how do you know if it makes sense or when the time has come to take that next step for processing intercompany payments?

Download this report to review the results of recent netting research and get insights into netting use and benefits. The results can help you understand:

  • The benefits of intercompany netting
  • What factors drive the implementation of a netting solution
  • Adoption rates and types of companies using netting
  • How to build the business case for intercompany netting

 

Click here, enter details, download & receive

 

 

 

Partner Interview | VP of GTreasury, Michele Marvin: 9 questions & answers on treasury technology innovation

11-01-2022 | treasuryXL | GTreasury |

 

For three decades, GTreasury has stayed ahead of treasurers’ pain points with new innovations in digital treasury.

Together with Strategic Treasurer, GTreasury surveyed hundreds of global treasurers for the 2021 Treasury Technology Survey ReportA must-read for any corporate treasurer, several findings are particularly eye-opening as treasurers (and the office of the CFO) navigate the next era in treasury technology.

In this comprehensive and transparent interview with Michele Marvin, Global VP at GTreasury, she discusses the ongoing evolution of digital treasury, how new acquisitions and partnerships have shaped GTreasury’s treasury technology ecosystem, and some of the most important findings of the recent treasury technology survey.

Read below for Michele’s thoughts to our nine questions.

Introduction Michele Marvin

 

 

Michele Marvin is a VP at GTreasury, a treasury and risk management platform provider. Prior to joining GTreasury in 2019, Marvin has held leadership roles at several large technology companies, including most recently at Flexera and Zebra Technologies.

 

 

INTERVIEW

 

1. How has GTreasury’s treasury and risk management system evolved with the industry?

GTreasury was one of the first treasury management system (TMS) providers to see the transformative potential of cloud technologies and the future-proof flexibility that a SaaS approach can deliver. Times change but our purpose has always remained the same: modernizing corporate treasury to enable customers to optimize liquidity, manage risk, gain more insight from their data, and maximize their day-to-day productivity. While the tools to accomplish these goals are always evolving, I would argue no one understands what treasurers need to be successful more than GTreasury. We live and breathe digital treasury, and understand that it takes a complete, connected ecosystem to drive true transformation.

2. How would you describe GTreasury’s customer base?

Our platform is used by more than 800 organizations around the world and from across virtually all industries. Customers come to GTreasury either as they leap forward into SaaS-based digital treasury, or when they are seeking to replace alternatives that don’t have enough connectivity into banks and market data resources, don’t have the user experience that treasurers are looking for, or aren’t as advanced in their capabilities (such as AI-fueled cash forecasting).

3. GTreasury has made headlines this year for its acquisitions and partnerships – how have these fit into the company’s roadmap and strategy?

We acquired Coprocess in March 2021, a longtime leader in intercompany netting. As with our previous acquisitions, the deal with Coprocess was spurred by customer feedback for netting capabilities fully-integrated into a treasury management platform, and by our own research. Coprocess brings GTreasury a true multi-tenant, SaaS-delivered solution that’s easy to scale. Users are up and running extremely fast, and it is highly configurable to treasurers’ unique netting process and organizational structures. We’ve also been continuing to make Coprocess a standalone solution for those who want to use intercompany netting outside of a TRMS.

We also recently partnered with Treasury Strategies to add the bank fee analysis technology NDepth into our treasury ecosystem. Corporate treasurers’ biggest expense is often bank fees, but few organizations are able to regularly monitor this expense with the accuracy and insight needed to effect change. With bank fee analysis now powered by NDepth, GTreasury customers have the most powerful bank account management tool, a repository of auditable electronic bank statements, and the mechanisms necessary to help treasurers connect with banks, internal systems, and other third parties.

Strategically, each of our acquisitions and partnerships bolsters the capabilities of our core products and supports further digitalization of the office of the CFO. That’s by design. We want to proactively stay ahead of treasurers’ pain points by providing a seamless, connected, and complete digital treasury experience, and we want to ensure that the right integrations and data access is available to empower the CFO’s office. We’ll continue to make purposeful acquisitions and partnership that support these goals.

4. GTreasury and the treasury consulting firm Strategic Treasurer recently released the 2021 Treasury Technology Survey Report. Before getting into the data itself – who was surveyed?

The survey collected responses to 50+ questions from more than 250 treasurers (with a global sampling). This recent report was really the first-of-its kind to look at how far along organizations are in their digital treasury transformations, the technologies they are most excited about, and where resistance remains.

5. What were some of the key findings that treasurers should pay attention to?

Significant technology adoption is anticipated. Payment factories, treasury aggregators, and TMS solutions are expected to realize 35% to 45% growth over the next two years.

  • APIs are becoming must-have capabilities. Seventy-three percent of corporate treasury groups indicated that APIs are critical to their current processes. Machine learning capabilities are also drawing outsized focus from treasurers further along in their modernization initiatives.
  • The gap between cash forecasting importance and reality is high. While cash forecasting is very important to 84% of treasurers, only 38% indicate they are performing at a high rate of accuracy.
  • Fraud prevention gains a heightened focus. Thwarting fraud is a top focus for 77% when considering the application of new technology in product development. Treasurers also report high demand for incorporating automation into fraud prevention processes.
  • Resistance to formats remains. Comparing legacy formats to newer and more enriched formats like XML, treasurers showed surprisingly high levels of resistance to adoption.

6. What are the benefits that treasury teams are missing out on by still using legacy data formats?

Really the biggest shortcoming of legacy data formats is the formatting itself. Legacy data formats are inconsistent and can vary across different banks. They also store information held in single run-on strings, requiring customers to decipher messy text blobs to understand critical transaction information. Newer formats are far easier to work with. Systems can parse information into separate fields, making information much clearer to users, thus expediting processing and routing.

Treasury teams reap substantial benefits from these formatting advantages, including improved visibility of their cash position, easier cash tracking, and reductions in manual errors. Ultimately, clearer formatting increases operational efficiency, enabling daily reconciliation practices that minimize fraud and accelerate month-end closings.

7. GTreasury is also uniquely connected to how a broad set of treasurers have responded to ongoing pandemic-related business uncertainties. What are a couple stories or trends that have emerged from that research and from speaking with treasurers across the world?

We’ve been working with Strategic Treasurer throughout the lifecycle of its really fascinating and ongoing survey (The Global Crisis/Recovery Monitor), digging into treasurers’ responses to the pandemic. Two trends really stick out to me:

Ongoing economic uncertainty accelerated treasury projects that could add efficiency. In particular, digital automation and process optimization became must-haves as treasurers needed to provide reporting to executives at a faster rate. Most treasurers reported being on the road to more automation and treasury process modernization, but the pandemic kicked those initiatives ahead. Manual slowdowns that might have been tolerable pre-pandemic quickly proved to be a liability.

Cash visibility and forecasting became even more important (and will stay that way). Cash forecasting reporting became a daily event for many treasurers (more often than once-a-day in some cases), as businesses needed to make critical decisions against an ever-changing environment. Even as the pandemic subsides, many treasurers believe the pace and importance of reporting on cash visibility and forecasting won’t revert to pre-pandemic norms. Newer capabilities like AI-fueled cash forecasting (we added SmartPredictionsTM last year) will continue to make these reports more accurate and efficient to produce.

Also, for a specific story on how one of our customers, Canadian Tire, quickly shifted focus from historical data to real-time data because of the pandemic, check out Data-Driven Treasury in Global Finance.

8. Speaking of cash forecasting, GTreasury and Strategic Treasurer also just put the 2021 Cash Forecasting & Visibility Survey. What were some of the key takeaways that treasurers will want to pay attention to?

The report is worth a read for any treasurer (and available for full download here). Among the findings likely to pique interest among treasurers and CFOs are:

  • Treasurers want real-time global cash position updating. The majority of treasurers are seeking global cash positions that can update on a real-time or intraday basis, but many report being stuck with weekly (or less frequent) updates. Just seven percent of survey respondents are currently achieving real-time cash position updates.
  • The use of AI and ML in cash forecasting is nascent but accelerating. While just 6% of respondents are currently using AI/ML for forecasting, the report indicates that number should swell to 27% of organizations within the next two years.
  • More budget is being allotted for treasury and forecasting technology. Over the next year, more than 35% of companies plan “extremely heavy spending” on treasury systems and forecasting.

9. What excites you most about where digital treasury is headed?

Digital treasury ecosystems are rapidly becoming more integrated and more robust. For treasurers, this is enabling unprecedented efficiency. I was just speaking with a customer who leads corporate treasury at an international beverages company – he told me he and his team freed up 40% of their daily bandwidth following a migration to modernized treasury infrastructure. There are night-and-day gains to be made by modernizing treasury processes with the right technology.

The benefit here is that as new tools automate treasury minutiae, CFOs and treasury teams are gaining a free hand to focus on strategy. The role of the treasurer is evolving thanks to this increased capacity, and it’s exciting to see teams exploring new strategic territory where they can contribute and deliver value. Establishing netting processes and ensuring their excellence is a strong example of the advantages digital treasury can enable. Superior risk management along a more extensive time horizon is another. At the end of the day, digital treasury technology enabling improved cost controls and visibility is empowering treasury teams to introduce and optimize financial management processes in entirely new areas, and we’re eager to see it.

Get in touch with GTreasury to learn and explore more, click below.

 

 

 

 

 

Refinitiv case study | How LG Electronics reduces operational risk across its FX trading workflow

06-12-2021 | treasuryXL | Refinitiv | LinkedIn |

LG Electronics is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. Following an analysis of the market, LG decided to implement a trading and confirmation solution in order to improve its foreign exchange processes. Read the case study to find out more.

LG Electronics is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 87,000 people working in 113 locations around the world. With 2013 global sales of US$53.1 billion, LG comprises five business units.

The company’s previous foreign exchange had several inefficiencies and risk of manual errors, and was difficult to audit.  Too much time was spent on simple and mundane processing rather than value-added functions. The task for LG was therefore to find a solution that would allow the company to solve these inefficiencies and allow its staff to focus on other areas of the job.

As a solution, LG decided to implement a trading and confirmation solution in order to improve its foreign exchange processes. The system ensures that the best price will be available and LG can then execute on the platform electronically. With this innovative technology, LG has been able to really reduce its operational risk across their FX trading workflow.

 

“We now have the ability for users in our various Asia entities to create, modify and approve FX spot and forward orders electronically,” says Calvin Lee, Manager, Asia Pacific Treasury Centre at LG. “The solution will then electronically consolidate orders for our Regional Treasury Centre to control and feed approved orders to our relationship banks to obtain an electronic ‘multi-bank quote’”.

 

The new platform LG has implemented has greatly increased the efficiency of the company’s FX process while at the same reducing the risk the group was exposed to. On top of these advantages, LG has benefited from much-improved control as a result of implementing the solution.

Key benefits

  • Productivity gains
  • Process efficiencies
  • Foreign exchange gain(s)
  • Risk removed/mitigated
  • Increased control

 

 

 

Who is process owner in the search for a treasurer?

| 30-11-2021 | treasuryXL | Pieter de Kiewit | LinkedIn | Over the last years, Treasurer Search found hundreds of treasurers. Our client contact persons are HR managers & internal recruiters, the CFO, Group Treasurer and sometimes even procurement. There is no standard first contact. Working with more than one often works best. This is what […]

Online checkout starts before the payment solution (Dutch Article)

| 17-11-2021 | treasuryXL | EcomStream | Ramon Helwegen |

Het sleutelmoment in de e-commerce-funnel is de betaling. Online betalen blijft een hobbel, zeker in vergelijking met het gemak van contactloos en zonder pincode betalen in de winkel. Snelle en gemakkelijke betaling online verdient daarom speciale aandacht.

Het is goed om je te realiseren dat een klant online meerdere processen doorloopt voordat een conversie kan plaatsvinden. Tijdens dit proces bied je de klant zoveel mogelijk aandacht, beleving  en gerichte informatie over dat waar hij of zij naar op zoek is. Dit alles binnen de ‘wetten’ van de optimale online klantbeleving.

Snel betalen

Maar zodra de klant de keuze definitief heeft gemaakt volgt het betaalproces. Voor jou als verkoper is dat een belangrijk proces op weg naar conversie, maar voor je klant is het een noodzakelijk kwaad waarin hij inhoudelijk veel minder geïnteresseerd is. De keuze is gemaakt en je klant wil gewoon zo snel mogelijk weg. In dit proces is snelheid dus van het grootste belang. Hoe sneller je klant kan betalen en vertrekken, hoe kleiner de kans dat hij  alsnog afhaakt.

De online sales funnel is geen lineair proces. Knip het daarom in tweeën:

  • Online shoppen = Aandacht en beleving
  • Online afrekenen = Snelheid

Schematisch zou je er zo naar kunnen kijken:

De snelheid van het afrekenproces bepaalt mede of je klant het inderdaad gaat halen tot en met de betaling. Hoe meer tijd je klant kwijt is aan dit proces, hoe groter de kans op afhakers (drop-offs).

Het grootste deel van het afrekenproces bevindt zich overigens buiten het domein van de betaalprovider. Er zijn uitzonderingen, bijvoorbeeld wanneer je klant met PayPal betaalt, maar dan gaat het dus om een situatie zonder vrije keuze van de betaalmethode. Ook is de afweging vanuit het ‘kosten-versus-conversie’-oogpunt in dit geval vaak uitdagend.

Het online afrekenproces eindigt bij de betaaloplossing

Mooi zo: je klant heeft het gehaald tot aan de betaalpagina. In dit laatste gedeelte van de checkout is de betaaloplossing van je betaalprovider wél van grote invloed op de conversie. Zowel net vóór de betaling als net ná de betaling door je klant.

Enkele aspecten van net vóór de betaling waarbij de betaaloplossing van invloed is op de conversie lees je hieronder. Het gaat hier over zaken die van toepassing zijn op de betaalpagina. Het gaat hier over aspecten die van toepassing zijn op de betaalpagina. Dus vanaf de keuze van betaalmethode, ofwel het moment dat je klant daadwerkelijk wil gaan betalen. Ook noem ik aspecten van net ná de betaling waarbij de betaaloplossing van invloed is op de conversie. Het  gaat hier om aspecten waarbij je klant het hele checkout-proces met succes heeft doorlopen, op de laatste betaalknop heeft gedrukt, en er toch een kink in de conversiekabel komt.

  • De juiste mix van relevante betaalmethoden. Je PSP kan je hier onderbouwd inzicht in geven. Welke betaalmethoden zijn in je marktsegment noodzakelijk om een optimale conversie te behalen. Kijk hiervoor ook naar verschillende landen en voorkeuren. Maar maak per betaalmethode ook de ‘kosten-versus-conversie’-afweging.
  • Zorg dat alleen klanten voor wie de betaalmethoden relevant zijn deze te zien krijgen op de betaalpagina. Het heeft bijvoorbeeld geen zin om een Engelse klant te confronteren met iDEAL als mogelijke betaalmethode.
  • Zorg ervoor dat je klant de betaling doorloopt in de look & feel van je bedrijf. Ook als je nog gebruik maakt van een redirect-pagina naar je betaalprovider.
  • Geef klanten de mogelijkheid om betaalgegevens op te slaan. Dat stimuleert niet alleen herhalingsaankopen, maar het invoeren van een 16-cijferig creditcardnummer geeft een grote kans op fouten.
  • Een responsive mobiele klantbeleving met een finger-friendly numeriek toetsenbord en een numerieke veldherkenning is wel zo prettig voor je klant.
  • De ‘achtergelaten winkelwagen’-recovery. Een verlaten winkelwagentje opvolgen in een branded e-mail kan je klant motiveren om toch af te rekenen.
  • Retries: wordt de betaling toch niet geaccepteerd? Zorg er dan voor dat je klant een alternatieve betaalmethode krijgt aangeboden, maar zonder dat de winkelmand per ongeluk wordt geleegd.
  • Fraude: een klant kan met een gestolen credit card afrekenen, of het geleverde ter discussie stellen. In beide gevallen staat de conversie op losse schroeven. Verkoop je een fraudegevoelig product of een fraudegevoelige dienst, zorg dan voor een goede fraudemanagementoplossing waarmee je de balans tussen je conversie en  je frauderatio goed kunt managen.
  • Het optimaliseren van autorisatie-success rates op creditcardtransacties: dit is vooral  interessant als je veel naar relatief ‘exotische’ landen verkoopt waar de autorisatie success rate op creditcards laag kan zijn. Steeds meer PSP’s bieden netwerkoplossingen waarmee ze de autorisatie-success rate kunnen verbeteren.

Conclusie

In de winkel betalen kan tegenwoordig makkelijk en snel. Je houd je telefoon dicht bij de terminal en klaar. Online betalen is helaas vaak nog tijdrovend. Want zodra je klant in het online winkelmandje op “bestellen” klikt wordt een checkout-proces doorlopen. De optimalisatie van dit proces vindt plaats binnen en buiten het domein van je betaalprovider. Een snel checkout-proces met een geoptimaliseerde klantbeleving helpt je klant om deze laatste fase van je funnel met succes te doorlopen.

 

 

 

Ramon Helwegen

 

 

 

 

About EcomStream

EcomStream is an independent consultancy and is specialized in optimization of online, omnichannel and marketplace payment solutions, and optimization of checkout flows.

The goal is to achieve much lower costs for you while creating a much better customer experience for your customers.

Thanks to its lean organisational model, EcomStream will help you to reduce the cost of ownership of your payment solution and to improve your ROI, fast.

The Launch of Treasurer Test 2.0 Is Just Around The Corner. Why and How did We Create a New Version?

16-11-2021 | treasuryXL | In 2017 we created the Treasurer Test, an online, peer-based assessment that measures the technical knowledge in treasury and the personality profile of the candidate. The idea for this originated from two important observations. First, in most labour markets there is no recognized qualification in treasury like CPA or CFA in […]