The first 100 days of a CFO‘s tenure represent a unique short-term opportunity to “build” a solid leadership foundation both internally with different areas of the company like treasury and externally with key stakeholders’ Antonio Berga- Co-CEO Embat. The CFO’s leadership increasingly involves them in the creation and development of the company’s corporate culture. For this reason, they need to have the right resources to rely on to help them navigate the “transformation” of their role, making the necessary changes to “free” up time to tackle their new objectives’ -Antonio Berga,
As Berga points out, “The role of the CFO has become that of a key figure in defining strategy, not only from a theoretical standpoint but fundamentally regarding the leadership of its execution, ensuring the company’s future viability.” The modern CFO is more strategic, requiring a deep understanding of both short- and long-term business goals.
In their whitepaper, Berga emphasizes the evolving relationship between the CFO and corporate treasury, underlining the CFO’s transition into a more strategic role. This shift positions the CFO as a key leader in driving business strategy and digital transformation, which directly impacts treasury functions. The CFO’s broad view of the company enables them to manage liquidity, investments, and financial risks more effectively, while also incorporating ESG criteria into financial decision-making.