Partner Interview | VP of GTreasury, Michele Marvin: 9 questions & answers on treasury technology innovation

11-01-2022 | treasuryXL | GTreasury |

 

For three decades, GTreasury has stayed ahead of treasurers’ pain points with new innovations in digital treasury.

Together with Strategic Treasurer, GTreasury surveyed hundreds of global treasurers for the 2021 Treasury Technology Survey Report. A must-read for any corporate treasurer, several findings are particularly eye-opening as treasurers (and the office of the CFO) navigate the next era in treasury technology.

In this comprehensive and transparent interview with Michele Marvin, Global VP at GTreasury, she discusses the ongoing evolution of digital treasury, how new acquisitions and partnerships have shaped GTreasury’s treasury technology ecosystem, and some of the most important findings of the recent treasury technology survey.

Read below for Michele’s thoughts to our nine questions.

Introduction Michele Marvin

 

 

Michele Marvin is a VP at GTreasury, a treasury and risk management platform provider. Prior to joining GTreasury in 2019, Marvin has held leadership roles at several large technology companies, including most recently at Flexera and Zebra Technologies.

 

 

INTERVIEW

 

1. How has GTreasury’s treasury and risk management system evolved with the industry?

GTreasury was one of the first treasury management system (TMS) providers to see the transformative potential of cloud technologies and the future-proof flexibility that a SaaS approach can deliver. Times change but our purpose has always remained the same: modernizing corporate treasury to enable customers to optimize liquidity, manage risk, gain more insight from their data, and maximize their day-to-day productivity. While the tools to accomplish these goals are always evolving, I would argue no one understands what treasurers need to be successful more than GTreasury. We live and breathe digital treasury, and understand that it takes a complete, connected ecosystem to drive true transformation.

2. How would you describe GTreasury’s customer base?

Our platform is used by more than 800 organizations around the world and from across virtually all industries. Customers come to GTreasury either as they leap forward into SaaS-based digital treasury, or when they are seeking to replace alternatives that don’t have enough connectivity into banks and market data resources, don’t have the user experience that treasurers are looking for, or aren’t as advanced in their capabilities (such as AI-fueled cash forecasting).

3. GTreasury has made headlines this year for its acquisitions and partnerships – how have these fit into the company’s roadmap and strategy?

We acquired Coprocess in March 2021, a longtime leader in intercompany netting. As with our previous acquisitions, the deal with Coprocess was spurred by customer feedback for netting capabilities fully-integrated into a treasury management platform, and by our own research. Coprocess brings GTreasury a true multi-tenant, SaaS-delivered solution that’s easy to scale. Users are up and running extremely fast, and it is highly configurable to treasurers’ unique netting process and organizational structures. We’ve also been continuing to make Coprocess a standalone solution for those who want to use intercompany netting outside of a TRMS.

We also recently partnered with Treasury Strategies to add the bank fee analysis technology NDepth into our treasury ecosystem. Corporate treasurers’ biggest expense is often bank fees, but few organizations are able to regularly monitor this expense with the accuracy and insight needed to effect change. With bank fee analysis now powered by NDepth, GTreasury customers have the most powerful bank account management tool, a repository of auditable electronic bank statements, and the mechanisms necessary to help treasurers connect with banks, internal systems, and other third parties.

Strategically, each of our acquisitions and partnerships bolsters the capabilities of our core products and supports further digitalization of the office of the CFO. That’s by design. We want to proactively stay ahead of treasurers’ pain points by providing a seamless, connected, and complete digital treasury experience, and we want to ensure that the right integrations and data access is available to empower the CFO’s office. We’ll continue to make purposeful acquisitions and partnership that support these goals.

4. GTreasury and the treasury consulting firm Strategic Treasurer recently released the 2021 Treasury Technology Survey Report. Before getting into the data itself – who was surveyed?

The survey collected responses to 50+ questions from more than 250 treasurers (with a global sampling). This recent report was really the first-of-its kind to look at how far along organizations are in their digital treasury transformations, the technologies they are most excited about, and where resistance remains.

5. What were some of the key findings that treasurers should pay attention to?

Significant technology adoption is anticipated. Payment factories, treasury aggregators, and TMS solutions are expected to realize 35% to 45% growth over the next two years.

  • APIs are becoming must-have capabilities. Seventy-three percent of corporate treasury groups indicated that APIs are critical to their current processes. Machine learning capabilities are also drawing outsized focus from treasurers further along in their modernization initiatives.
  • The gap between cash forecasting importance and reality is high. While cash forecasting is very important to 84% of treasurers, only 38% indicate they are performing at a high rate of accuracy.
  • Fraud prevention gains a heightened focus. Thwarting fraud is a top focus for 77% when considering the application of new technology in product development. Treasurers also report high demand for incorporating automation into fraud prevention processes.
  • Resistance to formats remains. Comparing legacy formats to newer and more enriched formats like XML, treasurers showed surprisingly high levels of resistance to adoption.

6. What are the benefits that treasury teams are missing out on by still using legacy data formats?

Really the biggest shortcoming of legacy data formats is the formatting itself. Legacy data formats are inconsistent and can vary across different banks. They also store information held in single run-on strings, requiring customers to decipher messy text blobs to understand critical transaction information. Newer formats are far easier to work with. Systems can parse information into separate fields, making information much clearer to users, thus expediting processing and routing.

Treasury teams reap substantial benefits from these formatting advantages, including improved visibility of their cash position, easier cash tracking, and reductions in manual errors. Ultimately, clearer formatting increases operational efficiency, enabling daily reconciliation practices that minimize fraud and accelerate month-end closings.

7. GTreasury is also uniquely connected to how a broad set of treasurers have responded to ongoing pandemic-related business uncertainties. What are a couple stories or trends that have emerged from that research and from speaking with treasurers across the world?

We’ve been working with Strategic Treasurer throughout the lifecycle of its really fascinating and ongoing survey (The Global Crisis/Recovery Monitor), digging into treasurers’ responses to the pandemic. Two trends really stick out to me:

Ongoing economic uncertainty accelerated treasury projects that could add efficiency. In particular, digital automation and process optimization became must-haves as treasurers needed to provide reporting to executives at a faster rate. Most treasurers reported being on the road to more automation and treasury process modernization, but the pandemic kicked those initiatives ahead. Manual slowdowns that might have been tolerable pre-pandemic quickly proved to be a liability.

Cash visibility and forecasting became even more important (and will stay that way). Cash forecasting reporting became a daily event for many treasurers (more often than once-a-day in some cases), as businesses needed to make critical decisions against an ever-changing environment. Even as the pandemic subsides, many treasurers believe the pace and importance of reporting on cash visibility and forecasting won’t revert to pre-pandemic norms. Newer capabilities like AI-fueled cash forecasting (we added SmartPredictionsTM last year) will continue to make these reports more accurate and efficient to produce.

Also, for a specific story on how one of our customers, Canadian Tire, quickly shifted focus from historical data to real-time data because of the pandemic, check out Data-Driven Treasury in Global Finance.

8. Speaking of cash forecasting, GTreasury and Strategic Treasurer also just put the 2021 Cash Forecasting & Visibility Survey. What were some of the key takeaways that treasurers will want to pay attention to?

The report is worth a read for any treasurer (and available for full download here). Among the findings likely to pique interest among treasurers and CFOs are:

  • Treasurers want real-time global cash position updating. The majority of treasurers are seeking global cash positions that can update on a real-time or intraday basis, but many report being stuck with weekly (or less frequent) updates. Just seven percent of survey respondents are currently achieving real-time cash position updates.
  • The use of AI and ML in cash forecasting is nascent but accelerating. While just 6% of respondents are currently using AI/ML for forecasting, the report indicates that number should swell to 27% of organizations within the next two years.
  • More budget is being allotted for treasury and forecasting technology. Over the next year, more than 35% of companies plan “extremely heavy spending” on treasury systems and forecasting.

9. What excites you most about where digital treasury is headed?

Digital treasury ecosystems are rapidly becoming more integrated and more robust. For treasurers, this is enabling unprecedented efficiency. I was just speaking with a customer who leads corporate treasury at an international beverages company – he told me he and his team freed up 40% of their daily bandwidth following a migration to modernized treasury infrastructure. There are night-and-day gains to be made by modernizing treasury processes with the right technology.

The benefit here is that as new tools automate treasury minutiae, CFOs and treasury teams are gaining a free hand to focus on strategy. The role of the treasurer is evolving thanks to this increased capacity, and it’s exciting to see teams exploring new strategic territory where they can contribute and deliver value. Establishing netting processes and ensuring their excellence is a strong example of the advantages digital treasury can enable. Superior risk management along a more extensive time horizon is another. At the end of the day, digital treasury technology enabling improved cost controls and visibility is empowering treasury teams to introduce and optimize financial management processes in entirely new areas, and we’re eager to see it.

Get in touch with GTreasury to learn and explore more, click below.

 

 

 

 

 

Four Things Every CFO Should Know About Treasury

06-01-2022 | treasuryXL | TIS | LinkedIn |

This article is intended as a precursor to TIS’ latest whitepaper that highlights how CFOs can use their knowledge of the treasury function to spearhead initiatives that drive higher revenue, better financial decision making, and greater process automation and control. After reviewing how modern treasury groups typically operate, we will analyze the main benefits that a fully-optimized treasury team can provide to the CFO and an organization at large. To assess the full suite of data, insights, and commentary, download the whitepaper.

A CFO’s Summary of the Treasury Function

Although most CFOs will (or should) have a robust understanding of how the treasury function operates, let’s start with a quick synopsis for those who may be newer to the role.

At the highest level, treasury is a subset of the finance department that is responsible for safeguarding their organization’s most important asset (cash) as well as providing transparency and control over the day-to-day processes necessary for the company to meet its financial obligations (i.e. payments). This means that at its core, the treasury function most commonly performs:

  1. Cash and liquidity management
  2. Payments and bank account management
  3. Financial Risk, Fraud, & Compliance Management

Of course, certain treasury teams will have additional duties levied onto them depending on the size, complexity, and structure of their organization. For instance, cash flow forecasting, FX trading, debt and investment activity, and cash pooling or netting are all functions that commonly fall under treasury’s purview, but it ultimately depends on the specific makeup of their organization.

Moving beyond these core roles, however, it’s also important to note that treasury groups, even those at multibillion-dollar, multinational companies, often consist of five or fewer individuals. In fact, data from 2020 showcased that the average treasury size for U.S. organizations, regardless of company size or complexity, was just four personnel. Further data from 2020 shows that the majority of these teams are accustomed to working remotely, with team members often located across entirely different regions and time zones.

But while treasury staffing might be kept to a minimum, the best teams still manage to optimize their processes by relying heavily on technology automation instead.

In order to function at the highest level, modern-day treasury teams utilize a variety of digital technologies that range from bank portals and Excel spreadsheets to cloud-based ERPs and TMS platforms, payment hubs, business intelligence solutions, and many other specialty systems. In 2021, the majority of solutions that treasury teams use are SaaS-based and connect via APIs with other SaaS solutions in their company’s environment, including other back-office solutions as well as external partner, vendor, and 3rd party platforms.

Thus, for organizations that are smart about their hiring decisions and that leverage finance and treasury technology in a strategic and efficient manner, even the smallest of treasury teams can excel at their roles and boost financial productivity.

However, on the opposite end, organizations that either ignore or underutilize their treasury group can end up with significant gaps in their financial processes, particularly from a payments, liquidity, and risk management standpoint.

 

Four Things Every CFO Should Know About Treasury

Download our latest whitepaper to gain additional data, graphics, and commentary!

Access the whitepaper.

About TIS

TIS is reimagining the world of enterprise payments through a cloud-based platform uniquely designed to help global organizations optimize outbound payments. Corporations, banks and business vendors leverage TIS to transform how they connect global accounts, collaborate on payment processes, execute outbound payments, analyze cash flow and compliance data, and improve critical outbound payment functions. The TIS corporate payments technology platform helps businesses improve operational efficiency, lower risk, manage liquidity, gain strategic advantage – and ultimately achieve enterprise payment optimization.

Visit tis.biz to reimagine your approach to payments.

 

2022: A new start?

21-12-2021 | treasuryXL | Cashforce | LinkedIn

Nicolas Christiaen of Cashforce looks ahead to a year of challenge and opportunity for treasury. 

If there is one constant in business, it’s the fact that change will always happen – whether we like it or not. And the past half decade has seen more transformative disruption than much of the previous half century. Markets, models, economies – all have seen seismic shifts. And that’s before we were hit with a global pandemic.

It doesn’t take a soothsayer to predict that the coming year promises to throw up a whole new set of challenges for treasurers across the UK. How they address those challenges may determine how well positioned their businesses are to capitalise on the eventual recovery.

Clearly, the volatility that has characterised the previous two years isn’t going anywhere. What we have seen is that, while many treasurers and their teams have adapted to the new world we are now living in, COVID-19 is not over yet and there is a constant flow of new variables. COVID variants emerge periodically, and the different approaches to containing the virus will continue to cause volatility in the markets.

It’s fair to say that the treasury teams most likely to prosper in the coming year will be those that have not only demonstrated operational transformation or transactional excellence, but those that have also focused on continual improvement and the nuts and bolts of treasury activities – whether that means reviewing risk management processes or implementing new technology.

There’s little doubt that there remains the potential for further disruptions in global supply chains, which will inevitably bolster the demand for more visibility into cash. So, what will that mean for treasurers? From the conversations we’ve had with our clients across a range of sectors, our belief is that scenario analysis will continue to be top of mind for treasury teams over the next 12 months as new macroeconomic variables drive the need for multiple forecasts.

 

Technology for treasurers

 

The key to surviving the uncertainty will be to adopt technology that fits acute needs within a treasury’s view and then to implement it. On the adoption side, it amazes us that in 2021 we still see critical treasury processes and information housed in spreadsheets.

The good news is that the funds available for ‘Office of the CFO’ software as a service solutions (including cash management, treasury and forecasting solutions) have increased and are still growing. Even better is that ‘best-of-breed’ solutions, which typically have lower barriers of entry, are surging, as the ‘one-size-fits-all’ type of solution is shown to be excellent in some areas but simply not viable in others.

Finally, it is also worth noting that the longer we have to live with COVID-19, the more normal it will become to acquire technology in front of a computer screen (rather than meeting face to face).

On the implementation side, internal IT processes and architecture alignments are still a roadblock to implementing even niche solutions. The reason is simple: there is not enough IT capacity, due to a general lack of IT skills in the marketplace. A war for IT resources results in increased internal costs and pushes out project time frames. Digital transformation programs, while beneficial in the long term, seem to guarantee that business users of technology won’t realise tangible benefits for many months. Therefore, more focus should be put on quick wins or proof of concepts and building further from there.

While there are certainly challenges to adopting and implementing technology effectively, the need for visibility (and the automation to support scaling that visibility up), security, validation and auditing has not decreased. We feel that the above will continue to drive conversations with treasury technology providers.

Ultimately, treasurers occupy a unique position: they are, in many ways, the first line of defence in protecting businesses from the headwinds that can buffet them in stormy times. We firmly believe that by adopting the right approach to technology investment, they will continue to play their vital role.

 

Nicolas Christiaen

Managing Partner at Cashforce

 

 

Survey | Anomalous Payments Detection

15-12-2021 | treasuryXL | Nomentia | LinkedIn |

Our partner Nomentia and Netguardians, are conducting a survey for treasury and finance professionals to get a better understanding of the current challenges companies are facing in identifying and preventing anomalous payments. This way, we can provide more relevant solutions and share industry knowledge with the treasury and finance community.

Payments are growing in volume and gaining speed, with “instant payment” gradually becoming the norm. With increasing speed and volume, the risk of processing anomalous or fraudulent payments increases simultaneously. These anomalous payments may be caused by human errors or by fraudulent activities such as fraudsters impersonating CEOs, sending fake invoices, and other scams. This results in both operational and financial losses for the company.

By filling out this survey you will help advance the solutions that are needed to fight anomalous payments. You can fill out the survey completely anonymously. It takes around 5 to 10 minutes to complete the survey depending on the answers you provide throughout the survey.

We thank you for your kind participation!

 

 

2021 Treasury Technology Analyst Report

13-12-2021 | treasuryXL | Gtreasury | LinkedIn |

The 2021 Treasury Technology Analyst Report is the definitive guide to today’s technology for Treasury & Risk Management, Treasury Aggregation, and Supply Chain Finance and Cash Conversion. Request your copy to learn more about these technologies and evaluate how GTreasury stacks up for treasury and risk management.

2021 Treasury Technology Analyst Report

A digital treasury technology evolution is a big undertaking. With so many types of solutions to choose from, it’s hard to know where to start. We recommend you start with this report – The 2021 Treasury Technology Analyst report. It will help you understand the benefits and selection criteria to consider for three types of valuable treasury technology solutions: Treasury and Risk Management Systems (TRMS); Treasury Aggregation Solutions; and Supply Chain Finance and Cash Conversion.

Topics covered in this 64-page report include:

  • The shift to emerging technologies
  • The value of API connectivity
  • The power and value of a networked technology ecosystem
  • Principles of treasury technology selection and implementation
  • Definitions, Challenges/Solutions, Selection Criteria, and the Future of each of the three types of technology.

Request your copy to learn more about these technologies and evaluate how GTreasury stacks up among treasury and risk management platforms.

 

Complete the Form to Get Your Complimentary Copy Now!

 

Refinitiv case study | How LG Electronics reduces operational risk across its FX trading workflow

06-12-2021 | treasuryXL | Refinitiv | LinkedIn |

LG Electronics is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. Following an analysis of the market, LG decided to implement a trading and confirmation solution in order to improve its foreign exchange processes. Read the case study to find out more.

LG Electronics is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 87,000 people working in 113 locations around the world. With 2013 global sales of US$53.1 billion, LG comprises five business units.

The company’s previous foreign exchange had several inefficiencies and risk of manual errors, and was difficult to audit.  Too much time was spent on simple and mundane processing rather than value-added functions. The task for LG was therefore to find a solution that would allow the company to solve these inefficiencies and allow its staff to focus on other areas of the job.

As a solution, LG decided to implement a trading and confirmation solution in order to improve its foreign exchange processes. The system ensures that the best price will be available and LG can then execute on the platform electronically. With this innovative technology, LG has been able to really reduce its operational risk across their FX trading workflow.

 

“We now have the ability for users in our various Asia entities to create, modify and approve FX spot and forward orders electronically,” says Calvin Lee, Manager, Asia Pacific Treasury Centre at LG. “The solution will then electronically consolidate orders for our Regional Treasury Centre to control and feed approved orders to our relationship banks to obtain an electronic ‘multi-bank quote’”.

 

The new platform LG has implemented has greatly increased the efficiency of the company’s FX process while at the same reducing the risk the group was exposed to. On top of these advantages, LG has benefited from much-improved control as a result of implementing the solution.

Key benefits

  • Productivity gains
  • Process efficiencies
  • Foreign exchange gain(s)
  • Risk removed/mitigated
  • Increased control

 

 

 

How does BRITA GmbH use Nomentia Payments in Germany?

| 01-12-2021 | treasuryXL | Nomentia | LinkedIn |

BRITA GmbH, a German water filter manufacturer with total sales of 617 million euros in the business year 2020 and 2,205 employees worldwide at the end of 2020, is the market leader in drinking water optimization and individualization. The company is represented by 30 national and international subsidiaries and branches as well as shareholdings. Brita has manufacturing facilities in Germany, Italy, China and the United Kingdom.

The challenge

Brita has a complex business. The company’s products are distributed globally in over 70 countries on all 4 continents.

Brita’s treasury department was facing the following challenges:

 

– The used multibank payment tool was discontinued.

– Lack of a system that is independent of banks.

– Lack of centralization of treasury and cash management.

 

Currently, cash management is not centralized in the company. But there are group requirements setting a minimum standard for banking systems. However, rolling out the project in Germany was the first step to evaluate the possible adoption also by the subsidiaries.

To roll out Nomentia worldwide and achieve the goal of having one system for all payment transactions, first, Brita needs to take a few vital strategic moves, such as ensuring that all subsidiaries are using a group bank and the same ERP system, as well as setting up connectivity with all the group banks to be able to handle also those payment types that cannot go through Electronic Banking Internet Communication (EBICS).

The solution

Instead of working with as many as 7 different banks just within Germany to process payments, Brita chose to use Nomentia, as a single tool that is independent of banks.

Currently, Brita is connected to two major global banks and a few local banks through EBICS. They are currently discovering the possibility to add more connections, like a host-to-host connection to a major global bank.

In the beginning, Brita’s treasury and IT departments had to work closely with Nomentia to set up the project that required a lot of communication from both parties.

 

“Once our IT understood that Nomentia can do magic by connecting to our ERP system, retrieve a file from the bank and send it to our ERP in the right format, it was easy to get their buy-in. Our team had a lot of experience with long ERP projects and they were impressed with Nomentia’s capabilities” – said Doreen Lenk, Manager Group Treasury & Risk Management.

 

Nomentia’s Payments solution is currently used by almost all Brita’s German branches and they are currently in the middle of rolling out the solution in Italy. In case that’s a success, they may look at starting to use Nomentia in other countries as well.

The benefits

Rolling out a new product for treasury management can often be a challenge. It requires strategic planning from the department, cooperation with IT, and working closely with the solution provider. In addition, aligning the group in different countries also requires a lot of paperwork as well as training.

Brita has realized three key benefits of working with Nomentia. These benefits can be even further realized after further adoption of the solution.

1. One system for all in Germany for better processes and decreasing the number of errors

 

The biggest benefit has been that German branches can use one tool to communicate with all German banks. Without Nomentia, Brita would be working with several systems from several banks. Now all transactions go through Nomentia which makes the process less error-prone.

2. Automated processes

 

The processes have been automated for the German branches and this saves a lot of time for the accountants. As Nomentia is also integrated with SAP, they can see all the invoices from SAP, too.

3. Avoid fraud

 

With having just one system in place, it’s easier to have the highest level of transparency of the transactions and access rights.

 

 

CONTACT US 

 

 

WEBINAR ALERT | Everything you need to know about payments for future-proof cash and treasury management

treasuryXL | Nomentia |

 

Date & time: December 2, 2021 at 2.00 pm CET | Duration 45 minutes

Finding the optimal payments process can be challenging. Therefore, TreasuryXL and Nomentia experts join forces to discuss payments in more detail.

Join the webinar to learn more about: 

  • Introduction TreasuryXL and Nomentia
  • Payment set-ups for a future-proof multinationals
  • Areas of new developments and challenges
  • Dealing with different bank connections and ERP interfaces
  • The involvement of IT in technical payment set-ups 
  • User management
  • Fraud management
  • Putting it all together

At the end of the webinar, we’ll have time for a short Q&A session to answer your questions.

Click on the banner for registration.

Meet the speakers

Kees-Jan Kindt

Seasoned Treasury Expert
TreasuryXL / Gazprom

Huub Wevers

Huub Wevers

Senior Sales Manager
Nomentia

Tapani Oksala

Solutions Manager
Nomentia


 

 

Online checkout starts before the payment solution (Dutch Article)

| 17-11-2021 | treasuryXL | EcomStream | Ramon Helwegen |

Het sleutelmoment in de e-commerce-funnel is de betaling. Online betalen blijft een hobbel, zeker in vergelijking met het gemak van contactloos en zonder pincode betalen in de winkel. Snelle en gemakkelijke betaling online verdient daarom speciale aandacht.

Het is goed om je te realiseren dat een klant online meerdere processen doorloopt voordat een conversie kan plaatsvinden. Tijdens dit proces bied je de klant zoveel mogelijk aandacht, beleving  en gerichte informatie over dat waar hij of zij naar op zoek is. Dit alles binnen de ‘wetten’ van de optimale online klantbeleving.

Snel betalen

Maar zodra de klant de keuze definitief heeft gemaakt volgt het betaalproces. Voor jou als verkoper is dat een belangrijk proces op weg naar conversie, maar voor je klant is het een noodzakelijk kwaad waarin hij inhoudelijk veel minder geïnteresseerd is. De keuze is gemaakt en je klant wil gewoon zo snel mogelijk weg. In dit proces is snelheid dus van het grootste belang. Hoe sneller je klant kan betalen en vertrekken, hoe kleiner de kans dat hij  alsnog afhaakt.

De online sales funnel is geen lineair proces. Knip het daarom in tweeën:

  • Online shoppen = Aandacht en beleving
  • Online afrekenen = Snelheid

Schematisch zou je er zo naar kunnen kijken:

De snelheid van het afrekenproces bepaalt mede of je klant het inderdaad gaat halen tot en met de betaling. Hoe meer tijd je klant kwijt is aan dit proces, hoe groter de kans op afhakers (drop-offs).

Het grootste deel van het afrekenproces bevindt zich overigens buiten het domein van de betaalprovider. Er zijn uitzonderingen, bijvoorbeeld wanneer je klant met PayPal betaalt, maar dan gaat het dus om een situatie zonder vrije keuze van de betaalmethode. Ook is de afweging vanuit het ‘kosten-versus-conversie’-oogpunt in dit geval vaak uitdagend.

Het online afrekenproces eindigt bij de betaaloplossing

Mooi zo: je klant heeft het gehaald tot aan de betaalpagina. In dit laatste gedeelte van de checkout is de betaaloplossing van je betaalprovider wél van grote invloed op de conversie. Zowel net vóór de betaling als net ná de betaling door je klant.

Enkele aspecten van net vóór de betaling waarbij de betaaloplossing van invloed is op de conversie lees je hieronder. Het gaat hier over zaken die van toepassing zijn op de betaalpagina. Het gaat hier over aspecten die van toepassing zijn op de betaalpagina. Dus vanaf de keuze van betaalmethode, ofwel het moment dat je klant daadwerkelijk wil gaan betalen. Ook noem ik aspecten van net ná de betaling waarbij de betaaloplossing van invloed is op de conversie. Het  gaat hier om aspecten waarbij je klant het hele checkout-proces met succes heeft doorlopen, op de laatste betaalknop heeft gedrukt, en er toch een kink in de conversiekabel komt.

  • De juiste mix van relevante betaalmethoden. Je PSP kan je hier onderbouwd inzicht in geven. Welke betaalmethoden zijn in je marktsegment noodzakelijk om een optimale conversie te behalen. Kijk hiervoor ook naar verschillende landen en voorkeuren. Maar maak per betaalmethode ook de ‘kosten-versus-conversie’-afweging.
  • Zorg dat alleen klanten voor wie de betaalmethoden relevant zijn deze te zien krijgen op de betaalpagina. Het heeft bijvoorbeeld geen zin om een Engelse klant te confronteren met iDEAL als mogelijke betaalmethode.
  • Zorg ervoor dat je klant de betaling doorloopt in de look & feel van je bedrijf. Ook als je nog gebruik maakt van een redirect-pagina naar je betaalprovider.
  • Geef klanten de mogelijkheid om betaalgegevens op te slaan. Dat stimuleert niet alleen herhalingsaankopen, maar het invoeren van een 16-cijferig creditcardnummer geeft een grote kans op fouten.
  • Een responsive mobiele klantbeleving met een finger-friendly numeriek toetsenbord en een numerieke veldherkenning is wel zo prettig voor je klant.
  • De ‘achtergelaten winkelwagen’-recovery. Een verlaten winkelwagentje opvolgen in een branded e-mail kan je klant motiveren om toch af te rekenen.
  • Retries: wordt de betaling toch niet geaccepteerd? Zorg er dan voor dat je klant een alternatieve betaalmethode krijgt aangeboden, maar zonder dat de winkelmand per ongeluk wordt geleegd.
  • Fraude: een klant kan met een gestolen credit card afrekenen, of het geleverde ter discussie stellen. In beide gevallen staat de conversie op losse schroeven. Verkoop je een fraudegevoelig product of een fraudegevoelige dienst, zorg dan voor een goede fraudemanagementoplossing waarmee je de balans tussen je conversie en  je frauderatio goed kunt managen.
  • Het optimaliseren van autorisatie-success rates op creditcardtransacties: dit is vooral  interessant als je veel naar relatief ‘exotische’ landen verkoopt waar de autorisatie success rate op creditcards laag kan zijn. Steeds meer PSP’s bieden netwerkoplossingen waarmee ze de autorisatie-success rate kunnen verbeteren.

Conclusie

In de winkel betalen kan tegenwoordig makkelijk en snel. Je houd je telefoon dicht bij de terminal en klaar. Online betalen is helaas vaak nog tijdrovend. Want zodra je klant in het online winkelmandje op “bestellen” klikt wordt een checkout-proces doorlopen. De optimalisatie van dit proces vindt plaats binnen en buiten het domein van je betaalprovider. Een snel checkout-proces met een geoptimaliseerde klantbeleving helpt je klant om deze laatste fase van je funnel met succes te doorlopen.

 

 

 

Ramon Helwegen

 

 

 

 

About EcomStream

EcomStream is an independent consultancy and is specialized in optimization of online, omnichannel and marketplace payment solutions, and optimization of checkout flows.

The goal is to achieve much lower costs for you while creating a much better customer experience for your customers.

Thanks to its lean organisational model, EcomStream will help you to reduce the cost of ownership of your payment solution and to improve your ROI, fast.

Changing priorities of corporate treasurers post-pandemic

| 15-11-2021 | Eurofinance | treasuryXL | LinkedIn

More than 18 months have passed since treasury professionals around the world had to leave their offices at short notice due to the escalating covid-19 crisis. In April 2021, EuroFinance carried out a survey to find out more about the different ways the pandemic has affected treasury professionals. Alongside the adoption of remote working, the subsequent report highlights treasurers’ accelerated adoption of digital technologies, and the contribution that treasurers make to board-level decision-making during a crisis.

What are the key takeaways from this report?

  • The importance of cash flow forecasting has been underlined by the crisis. Almost three quarters of treasury professionals have increased their focus on cash forecasting during the crisis, while 54% plan to prioritise cash forecasting in the future.
  • Cash management and liquidity management remains a top priority for treasury professionals. Seven out of ten said cash management/liquidity management was a top priority going forward.
  • Covid-19 has accelerated digital transformation. Alongside the rise in remote working, treasury teams have increased their adoption of robotic process automation (RPA), APIs/cloud, machine learning/AI and virtual accounts/in-house banks.
  • Treasurers have been more involved in board-level decision making during the pandemic, with 39% of treasurers saying they are more involved since the crisis began.

Want to see the full report?

Download here