12th Edition Retail Deposit Optimization and Strategic Management, Canada

Competition for deposits is growing, and economic uncertainty is putting pressure on the cost of funds. As financial institutions in Canada must continue to innovate to meet changing consumer behavior and capture new generations, this event will share case studies from leading institutions on utilizing customer segmentation to drive deposit acquisition and sessions on navigating the low-rate environment to manage deposit flight risk.

The GFMI 12th Edition Retail Deposit Optimization and Strategic Management, Canada conference taking place on March 25-26 at Holiday Inn Toronto Downtown Centre will showcase case studies from leading institutions on leveraging customer segmentation to drive deposit acquisition. The event will also feature sessions on navigating the low-rate environment and mitigating deposit flight risk. Delegates will leave with practical strategies to enhance deposit modelling capabilities, optimize pricing, strengthen customer loyalty, and sustainably grow their core deposit base.

Attending This Premier marcus evans Conference Will Enable You to:

• Navigate economic uncertainty and optimize deposit strategies for the current low-rate environment

• Harness analytics to maximize retail deposit performance: An integrated approach to data, behavior, and strategy

• Analyze generational segments to measure deposit flight risk and adapt to Canada’s aging population

• Enhance the consumer experience and digital channels to reduce deposit flight risk and keep pace with industry innovation

• Review deposit modelling best practices to mitigate deposit flight risk and enhance deposit growth strategies

• Examine how product innovation and differentiation can drive customer loyalty and account primacy 

Best Practices and Case Studies from:

• Sandip Chaudhury, Senior Director, Head of Global Business Development & Partnerships | Everyday Banking & Customer Growth, RBC

• Marc-André Chouinard, Senior Director, Retail Banking Performance Analytics, National Bank of Canada
• Lily Jarvis, Senior Group Product Manager, Core Banking Deposits, TD
• Emily Cornelius, Senior Director, Retail Banking, EQ Bank
• Vineet Singh, Head of Analytics, Tangerine Bank
• Hitender Sachdeva, Head of Merchant Services and Payments, Scotiabank

For more information and registration discounts please contact: Ria Kiayia, Marketing Manager Digital Media and PR at [email protected] or visit https://bit.ly/4aNUew3