Interview: The Clarity to Act – GTreasury’s Vision for the Future

GTreasury has entered a new era with its vision of “The Clarity to Act.” Can you share what this mission means for CFOs and treasurers, and how it will help them tackle future challenges?

CFOs and treasurers are used to an either-or choice when vetting and selecting tools to manage their financial data. Do they commit to the major budget outlays and the months or years required to implement a monolithic system (and functionally resigning themselves to the rigidity that those systems inevitably impose on their treasury operations)? Or, do they opt for a number of different point solutions that offer speed, flexibility and best-of-breed advantages, but which are naturally fragmented and all-but-impossible to easily scale as their company grows, or integrates more banking partners, or enters new markets, or adds business units?

We’ve been having many conversations with CFOs about this, and the response is clear: they want a singular treasury technology system that can deliver the best of all worlds. They want to pair functionality, speed, and flexibility and be able to easily scale without needing to rethink their approach and technology in a year, or five, or ten.

Our new vision, to put it succinctly, is to deliver on exactly that. GTreasury has always been a pioneer of transformative digital treasury solutions, and we are doubling down on that. We’re dedicated to eliminating every barrier that could leave financial data and systems disconnected, or treasury operations unagile, or insights untapped. We’re working every day to innovate on our adaptable solutions and ensure every strategic financial decision that comes across the CFO’s desk is that much simpler to execute with data-backed confidence. And we’re doing this while providing a time-to-value, commitment to customer success, and industry expertise on a level that CFOs and treasurers will not find elsewhere.

Your refreshed logo and visual identity seem to represent a shift. How do these reflect your mission in treasury management?

Our new logo is intentionally simple yet meaningful. The G sits at the center of concentric circles that represent what we do for our customers: centralizing financial operations while providing clear visibility into data. The circles also reflect how we help customers expand and scale their treasury operations effectively.

We chose blue to represent reliability and green to symbolize growth, both qualities that are essential in both financial management and in our ongoing relationship with customers. The design aligns with our core mission of giving financial leaders the clarity they need to make confident decisions.

In the current volatile market, clarity and agility are key. How do GTreasury’s adaptable treasury solutions provide the clarity CFOs and treasurers need to stay ahead?

CFOs and treasurers are looking for solutions that empower their operations with agility, adaptability, and automation. By design, GTreasury’s solutions provide strategic clarity across each point of complexity a company might contend with, including a single source of truth for cash visibility, cash forecasting, payments, risk, debt, investment, or netting.

Our orchestrated data environment provides CFOs and treasurers with seamless data connectivity across their banks and ERPs, including agent-driven data insights that enable more confident financial decisions.

For example, our system can automatically connect disparate cash position data from multiple banks, normalize it within minutes, and present it alongside forecasting data to enable immediate decision-making. We back those capabilities with top-tier support and an unparalleled depth of industry expertise to ensure that our customers make the most of the opportunities our technology presents.

One of the key advantages you highlight is your ability to implement solutions quickly, sometimes in just a few weeks. How does this rapid deployment benefit your clients, and why is it such an important factor for today’s treasury leaders?

We offer the world’s most adaptable treasury platform, and that agility is absolutely demonstrated in how customers are deploying our solutions. CFOs and treasury leaders who have endured years-long treasury technology implementations, only to then use codebases to create and manage data connections, continue to be thrilled with the speed and simplicity of implementing and working with GTreasury.

Our platform offers AI-assisted intelligent connectivity to easily build data connections with any bank or ERP. Data fields and formats can be automatically mapped, without manual coding. Instead of investing months or years for limited results (with industry averages often exceeding 12-18 months), GTreasury’s time-to-value for customers is just 90 days for our cash visibility, cash forecasting, and netting solutions.

Could you share an example of how your team helps clients achieve lasting success with your adaptable solutions?

Our customer support team has a motto: “We Do the Hard Work for You.”

For example, we recently worked with American Airlines to develop a custom Collateral Management System. As an asset-heavy business that raises debt on a collateralized basis, they needed a solution unlike any turnkey option available. Their legacy approach to tracking and managing collateralized debt consumed significant time and resources and created control risks. After a comprehensive RFP process, they selected GTreasury.

The results have been remarkable. American Airlines has increased its automation of treasury accounting entries from about 50% to 90%, significantly reducing error risk and creating a reliable audit trail. The company has freed up approximately 20% of treasury staff hours, allowing its team to focus on more strategic initiatives.

Our experts understand the complex and often unique challenges each customer faces, and know exactly how to harness GTreasury’s adaptability to help CFOs and treasurers establish actionable clarity that’s effortless to access.

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To hear more about GTreasury’s vision and how it can support your treasury needs, get in touch with GTreasury today