The top 5 most read articles at treasuryXL of 2019
| 31-12-2019 | treasuryXL | Kendra Keydeniers
Here we are, the last day of 2019 and counting down to a new year. treasuryXL publish treasury related articles each day except during public holidays and weekends. For all treasury gurus that are counting right now while reading this, indeed….this year we published 253 articles.
Looking back and see what articles belong to the top 5 most read articles is a nice thing to do. What do people like to read? What treasury topic do they like?
Here are the top 5 most read articles of 2019:
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Best Practices Bank Account Management
by TIS
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How does a FX spot transaction work?
By Lionel Pavey
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Cash Pooling, where is the money?
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Managing treasury risk operational risk part VII
By Lionel Pavey
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Basis swap convert exposure
by treasuryXL
As you can see the top 5 articles have been published in the years before 2019. Does this mean treasuryXL attracted less visitors than previous years? No, that’s not the case, we even doubled the amount of visitors this year. It all depends on google ranking. Google has over 200 algorithm ranking factors that are important for the content of an article. That’s why historical optimization is more important than ever before. Historical optimization means optimizing your “old” blog content so it’s fresh, up-to-date, and has the ability to generate even more traffic and conversions than it already does. By “old,” I just mean articles that already exist on the treasuryXL website — whether you wrote them last month or three years ago.
In 2020 we will work on historical optimization and of course publish new articles.
Do you want to write a treasury related article and publish it on our website? Why wait! You can contact me anytime and discuss all the options. Visit the ‘become an expert’ page for more information.
Now it’s time to pop the champagne! Let 2020 begin…
Community & Partner Manager treasuryXL
