Meanwhile, financial markets workflows are transforming at a pace unlike anything I’ve seen in my career. The combination of GenAI, cloud, automation, personalisation, and interoperability – all underpinned by a critical requirement for differentiated data and content – is creating incredible opportunities…and significant challenges.

Are we returning to more ‘normal’ markets? And what will generative AI provide this year? 

Dean believes that 2024 could bring a normalisation of markets, but also notes that there are many uncertainties due to the upcoming elections and ongoing geopolitical turmoil. He sees the use of generative AI in financial markets as a major trend in 2024, but warns that it needs to be used in a thoughtful and responsible way. He also believes that automated, open workflows will become more popular, and that personalised solutions at scale will be in high demand.

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